Google Now isn't awaiting approval

Perhaps you're an iPhone user who has been wistfully looking at the features of Google Now on a number of Android phones and hoping that someday, your phone would be able to perform many of the same functions. According to a comment made by Google CEO Eric Schmidt today at the Google Big Tent Summit in India, Google Now may be making it to your iPhone and iPad sooner than you think. Although Jim Dalrymple and John Paczkowski throw cold water on this notion, noting that the Google Now app hasn't been submitted.

When asked by a moderator when Google Now would work with his iPhone, Schmidt responded by saying "You'll need to discuss that with Apple. Apple has a policy of approving or disapproving apps that are submitted into its store, and some of them they approve and some of them they don't." As TechCrunch's Darrell Etherington notes, that's "similar to the kind of messaging that came out of Google and its execs when rumors were swirling about releasing Maps as a standalone app."

Engadget received a supposed leaked video (below) last week showing how Google Now would work on iPhone and iPad, and demonstrating how the service is available from within the Google Search app with a simple swipe up on the screen.