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ZTE Director arrives at US Cellular, takes charge of entry-level Android

Jon Fingas, @jonfingas
April 12, 2013
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US Cellular has had precious few truly low-cost smartphones running an Android build that wasn't baked in 2010. For those who'd like something a little fresher, the ZTE Director is here. While it's only slightly ahead of the trailing edge with stock Ice Cream Sandwich, that's an improvement on a category where Gingerbread still rules. Likewise, no one will be floored by the 1GHz Snapdragon processor, 3.5-inch 480 x 320 screen, 4GB of storage (plus microSD slot) and 3-megapixel rear camera, although the 1,500mAh battery is ample for the size. We imagine that customers will mostly be enamored by the price -- when the Director costs a penny on contract and $200 contract-free, it may bring in those who'd have held on to that basic flip phone for a little while longer.

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U.S. Cellular Introduces the Budget-Friendly ZTE Director™ Smartphone

RICHARDSON, T.X., April 12, 2013 – U.S. Cellular and ZTE have announced the arrival of the user-friendly, and affordable ZTE Director™ smartphone. The small, yet powerful ZTE Director™ runs on Android 4.0 Ice Cream Sandwich. It provides consumers looking to make the leap from a feature phone to a smartphone with a solid operating system, while giving them style and simplicity at a great value.

The new smartphone meets the needs of today's on-the-go consumers who want to utilize their smartphones for organizing business schedules and social events, but also require access to a highly organized hub of social networks and popular games. The ZTE Director™ bridges the gap between feature phone and a full functionality smartphone.

"We understand that bringing a stylish, all-purpose smartphone to market at an affordable price point is critical," said Lixin Cheng, CEO, ZTEUSA, and president, North American Region, ZTE. "The new ZTE Director™ smartphone offers access to popular smartphone features, including fast access to websites, popular games and applications, while keeping price-conscious shoppers in mind. It is an ideal choice for those looking to purchase their first smartphone."

Technical specifications include:

· Android Ice Cream Sandwich with 3.5 inch screen
· 1 GHz processor
· 4GB built-in storage with expandable\ memory card slot
· 3 megapixel camera with Video Camcorder
· Battery: 1500mAh



The ZTE Director™ is available in all U.S. Cellular markets. For additional information on the smartphone, visit www.uscellular.com or www.zteusa.com.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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