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Thorsten Heins: tablets aren't a good business model, BlackBerry aiming to lead mobile computing in five years

Brian Heater
April 30, 2013
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Holding out for a post-RIM version of the PlayBook? That waiting likely won't end any time soon. BlackBerry CEO Thorsten Heins used an interview yesterday to discuss the mobile environment five years out. Seems he's feeling particularly bullish about his own company's prospects. "In five years, I see BlackBerry to be the absolute leader in mobile computing -- that's what we're aiming for," he told the interviewer. "I want to gain as much market share as I can, but not by being a copycat."

Not being a copycat may likely involve staying away from the crowded tablet market. "In five years I don't think there'll be a reason to have a tablet anymore," according to the CEO. "Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model." This certainly isn't the first time the exec has expressed caution about the space in the wake of the PlayBook's lukewarm reception. Heins has mentioned in the past that the company won't jump back into tablets unless it sees the potential for profits.

Update: BlackBerry has since issued an official response to the interview,

The comments that Thorsten made yesterday are in line with previous comments he has made about the future of mobile computing overall, and the possibilities that come with a platform like BlackBerry 10. We continue to evaluate our tablet strategy, but we are not making any shifts in that strategy in the short term. When we do have information about our PlayBook strategy, we will share it.

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