Sony's 4K player launches by July 15th, Video Unlimited 4K service coming this fall

Sony announced its FMP-X1 4K Ultra HD Media Player a few months ago, and today confirmed it's arriving in homes and on store shelves by July 15th. The $699 box only works with Sony's own 4K TVs, and early adopting owners of "qualifying" X900A sets can expect a $200 introductory discount. Also available is in-home setup and activations free of charge, set up through the site once it's available July 8th. Sony's also named the online 4K movie distribution network it's launching this fall -- Video Unlimited 4K -- which will offer films, TV episodes and short-form content for download. For feature films, it will cost $7.99 for a 24-hour rental or $29.99 to purchase. The 4K Player (and its 10 pack-in movies) is available for pre-order now on the US Sony store, expect it to hit other retailers soon.