Sprint launches its 'One Up' plan for early upgraders

Sprint's "One Up" early upgrade program, Big Yellow's offering in the style of Verizon, T-Mobile and AT&T, has just gone live. While it's currently only available in-store, customers can upgrade to a new smartphone every year, while snagging unlimited talk, texts and data for $65 per month. There's no down-payment to speak of, instead the cost of the latest tech will be spread out as an additional charge each month. Now, of course, we just have to wait for some shiny new phone launch that'll compel people to make the switch.

[Thanks, Dirk]