We were expecting season three of Orange is the New Black to become available for streaming at about 3AM ET tonight, but Netflix surprised everyone and released it at about 9PM. That was during its "OrangeCon" event in New York City for fans, but really raises an interesting question. What if Netflix bumps its all-at-once original series releases from those early morning hours to right in the middle of primetime? There's not much on tonight other than the NBA playoffs, but pulling such a stunt in the think of the fall TV season could be an interesting experiment -- if Netflix ever does it again.
Attention inmates! Orange Is the New Black season 3 is out on early release. #OrangeCon— Netflix US (@netflix) June 12, 2015