Google relaxes its ban on cryptocurrency ads

Ads for regulated exchanges will be allowed in the US and Japan.

Google is tweaking the ban on cryptocurrency ads it put into place earlier this year and will soon allow regulated exchanges to advertise on its platform in the US and Japan. The company said that advertisers will have to apply for certification in order to place ads and they'll have to do so for the specific country in which their ads will be circulated.

As cryptocurrencies have gained popularity, they've also attracted additional scrutiny. In the US, for example, the Securities and Exchange Commission created a Cyber Unit focused on online financial crimes, began looking into companies that shifted their interests to crypto or blockchain, issued a number of subpoenas and brought charges against multiple firms for alleged cryptocurrency fraud. Other countries, like China and South Korea, have cracked down on digital currencies as well.

In June, Google put a new policy into place, banning ads that promote cryptocurrencies, crypto exchanges, initial coin offerings and wallets. Facebook put a similar ban into place in January, but has also since lifted some restrictions. Twitter has also taken measures against crypto-related ads.

Google's updated policy goes into effect next month. Advertisers will be able to apply for certification once it does.