Google Gemini chatbots are coming to a customer service interaction near you

Best Buy, IHG Hotels and other companies are making their own Gemini-powered chatbots.


More and more companies are choosing to deploy AI-powered chatbots to deal with basic customer service inquiries. At the ongoing Google Cloud Next conference in Las Vegas, the company has revealed the Gemini-powered chatbots its partners are working on, some of which you could end up interacting with. Best Buy, for instance, is using Google's technology to build virtual assistants that can help you troubleshoot product issues and reschedule order deliveries. IHG Hotels & Resorts is working on another that can help you plan a vacation in its mobile app, while Mercedes Benz is using Gemini to improve its own smart sales assistant.

Security company ADT is also building an agent that can help you set up your home security system. And if you happen to be a radiologist, you may end up interacting with Bayer's Gemini-powered apps for diagnosis assistance. Meanwhile, other partners are using Gemini to create experiences that aren't quite customer-facing: Cintas, Discover and Verizon are using generative AI capabilities in different ways to help their customer service personnel find information more quickly and easily.

Google has launched the Vertex AI Agency Builder, as well, which it says will help developers "easily build and deploy enterprise-ready gen AI experiences" like OpenAI's GPTs and Microsoft's Copilot Studio. The Builder will provide developers with a set of tools they can use for their projects, including a no-code console that can understand natural language and build AI agents based on Gemini in minutes. Vertex AI has more advanced tools for more complex projects, of course, but their common goal is to simplify the creation and maintenance of personalized AI chatbots and experiences.

At the same event, Google also announced its new AI-powered video generator for Workspace, as well as its first ARM-based CPU specifically made for data centers. By launching the latter, it's taking on Amazon, which has been using its Graviton processor to power its cloud network over the past few years.