merchandise
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Wolverine's Master Chief boots are for true Halo fanatics
The company is only making 117 pairs of the $225 footwear.
Amazon begins selling NFL merch after securing Thursday Night Football deal
Amazon is adding thousands of new NFL products to its online store including jerseys and accessories on the heels of its Thursday Night Football deal.
Instagram will let creators sell their products in the app
Instagram will soon let creators sell merchandise directly in the app.
'Angry Birds' turns 10 years old today
If you're already struggling with the idea of entering a whole new decade in a couple weeks' time, here's something that's going to make you feel even older: Angry Birds is 10 years old today. In kid terms, it's on the cusp of middle school and it's probably started answering back.
New 'Overwatch' Lego sets feature Wrecking Ball, Junkrat and Roadhog
The Overwatch buzz shows no sign of slowing down, and Blizzard is keen to cash in on the enthusiasm with a range of merchandise including action figures, monopoly, nerf guns and apparel. Now, even more Lego sets are being released so you can build tiny brick recreations of your favorite game moments.
Patreon’s 3 million supporters are good news for independent creators
Patreon has had one clear goal since it launched in 2013: to help artists, influencers and internet creators make money by letting them offer membership services directly to their fans. And that effort seems to be paying off. Today, Patreon announced there are now over three million people supporting creators on its site, of which there are more than 100,000 to date. What's also notable is that the company was able to accomplish this milestone in a rapid manner, going from two to three million supporters (aka patrons) worldwide in just one year.
YouTube lets European creators add a merch store to their channels
Earlier this year, YouTube and Teespring joined forces to launch a shopping hub that allowed US creators to sell custom merchandise directly under their videos. Now, the companies have expanded the merch store to creators in Europe.
'Fallout 76' gets glow-in-the-dark postage stamps in the UK and Europe
Bethesda's Fallout 76 marketing onslaught is continuing apace ahead of the game's November 14th release. Last week, it snagged Ninja, Rick and Morty, and Logic for a nerdtastic livestream -- now it's releasing limited edition postage stamps across the UK and Europe that glow in the dark. The set of five stamps feature imagery from the game, including Vault-Tec mascot Vault Boy, Power Armor, and Perk Cards. They'll be doled out via social media and community promotional campaigns and competitions.
Netflix hires Christie Fleischer to help it sell merchandise
Netflix has dabbled in merchandise before, but its newest hire suggests it's planning on really doubling down on its efforts. Christie Fleischer has joined the company as head of its global consumer products team, coming from Disney, where she was head of merchandise for parks, experiences and consumer products. According to Netflix, Fleischer will oversee retail and licensee partnerships, publishing, interactive games, merchandising and experiential events.
YouTube is reportedly paying creators to promote new features
YouTube is paying some of its top creators up to six figures to use and promote features like subscriptions and pinned comments in chat, according to Bloomberg. The report doesn't identify the creators (the terms of their deals aren't public and they won't want to risk YouTube's ire), but given the sums involved, it's a safe bet several of the platform's biggest names are receiving the payments.
YouTube looks to merch and memberships to make creators more money
YouTube is having a busy day at VidCon 2018. Aside from launching Premieres, a feature that lets creators hype prerecorded videos with a public landing page, the company is also announcing new ways for them to make more money. For starters, channels with more than 100,000 subscribers will now have access to Memberships, which will allow viewers to pay a monthly fee of $4.99 to get exclusive access to badges, emoji, livestreams, members-only videos and shoutouts, among other perks. This is exactly what YouTube was already doing with Sponsorships, though that was available only to a select group of YouTubers. If you're a creator but don't meet the 100,000-subscriber threshold, YouTube says it hopes to bring Channel Memberships to more people in the coming months.
Patreon promises a simple solution for selling merch
If you've ever supported a Patreon campaign with merch on offer, you know how painful delivering that merch can be for everyone involved. The creator may have to suffer through hours of mailing goods, and the shipping costs can be as much of a hassle if you aren't willing to pay a stiff premium. Patreon might just tackle that problem. It just acquired the community-building company Kit, and the two are promising a "simple" solution that lets creators sell merch without doing most of the hard work. In theory, they don't have to do much more than design the products.
Snapchat is selling more than just crappy merch (updated)
Weeks ago, Snap opened up an in-app Snapchat store to sell merch, which appeared to be an attempt to open up a new revenue stream. But it looks like it will offer more than just dancing hot dogs. During yesterday's NBA All-Star game in Los Angeles, the Jordan brand held a community concert that doubled as a sneaker drop for yet-unreleased shoes, which attendees could buy by scanning a custom code using the Snapchat app.
Snapchat's in-app Snap Store peddles memetastic merch
It's no secret that Snapchat has struggled a bit when it comes to attracting users and generating revenue. And earlier this month, reports surfaced that Snap had laid off 22 employees and consolidated its content operations. Now, as TechCrunch reports, Snapchat has launched an in-app Snap Store, and it could be a sign of where the company will seek revenue going forward.
OnePlus launches 'Star Wars' 5T in time for 'The Last Jedi'
As Star Wars: The Last Jedi approaches its December 15th theatrical release, get ready to see the power of Disney's fully armed and operational merchandising machine. OnePlus has revealed that it will be part of that circus with the 5T Star Wars Limited Edition smartphone. Coming to India on December 14th, it's bedecked with a red side button, backside Star Wars logo and screen theme featuring First Order stormtrooper wallpaper.
Netflix wants its own TV merchandise empire
As the lineup of Netflix originals swells, it's no surprise to hear that the company wants to push into merchandising. As Bloomberg reports, the video streaming provider has posted a job opening for a "licensing, merchandising and promotion" senior manager, tasked with "pursuing consumer products" that will "drive meaningful show awareness." The move makes perfect sense, given the popularity of shows like House of Cards and Orange is the New Black. T-shirts, caps and mugs seem obvious; it will be interesting to see how, if at all, the company experiments.
'No Man's Sky' $150 edition comes with a model spaceship
Sure, No Man's Sky finally has a price and release date, but can a game truly claim to have made it without its very own exorbitantly priced special edition? Presenting the No Man's Sky "Explorer's Edition," a limited-run (10,000) version of the game sold exclusively by iam8bit. In it you'll find a hand-painted cast metal space ship, an enamel pin, a "diorama display backdrop," and a "mystery item" with a $10 value. Oh, and a PC game code for Steam or GOG. The price for all this goodness? $149.99. That's pretty high, but iam8bit says the individual components are worth $210.
'Minecraft' gets its own official monthly swag box
Monthly subscription boxes are a curious idea: subscribers pay a fee to receive things like t-shirts, toys, merchandise, makeup or food that they have no choice over. Companies like Loot Crate, Fancy, Graze and Dollar Shave Club all utilise the model, but there's a new entrant on the scene: Mojang. That's right, Minecraft now has its own swag box.
Impoverished 'Star Wars' company to hold merchandise telethon
Things are clearly tough over at Disney headquarters. Having only grossed $2 billion from Avengers: Age of Ultron and Inside Out, the company needs your help to stay afloat. It has something called Star Wars: Episode VII - The Force Awakens coming out this December, and to help raise funds it's planning an 18-hour marketing marathon to push products related to the little-known movie. This September 3rd, the company will unveil merchandise in "the world's first-ever global live toy unboxing event," which will apparently play out like a "New Year's Eve style celebration" across 12 countries.
Rockstar's Black Friday sale discounts GTA 5 merchandise
Rockstar joins this week's money-saving festivities with a collection of Black Friday price drops on collectibles and apparel featured in its online store. DIscounted items include traditional fare like lithographs, hoodies, and posters along with oddities like a body bag-styled sleeping bag and a t-shirt that identifies its wearer as a known associate of noted psychopath Trevor Philips from Grand Theft Auto 5. This holiday weekend is also your chance to pick up a cheap iFruit case for your smartphone or a GTA 5-branded beach towel for warmer months. Rockstar's sale starts this Friday and extends through Monday at 11:59 p.m. EST. [Image: Rockstar]
