privacy sandbox

Privacy Sandbox is the company’s attempt to enhance user privacy without harming advertisers.

The extension will block Google’s Topics and FLEDGE.

See what advertising could be without 3rd-party cookies.

Users will be able to control ad personalization, measurement and more.

The government will keep a 'close eye' on the Privacy Sandbox development.

It originally planned to ditch individual user tracking in Chrome by 2022.

The tech giant is promising to limit the way it uses and combines user data.

It's assuring spooked advertisers that it's committed to ditching third-party cookies.

There are concerns the move will harm rival ad networks.

Five more attorneys general have joined the suit, taking the total to 15.

The company's new ad policies reflect a changing industry -- and a potential move to sidestep government regulation.

Regulators are concerned that "Privacy Sandbox" changes could favor Google ads.

Chrome will drop third-party cookie support when the tokens are ready.

The 'sandbox' would allow personalized ads without sharing too much info.