Privacy Sandbox
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Google Chrome's third-party cookie phaseout begins on January 4
Google will begin to restrict third-party cookies in Chrome starting on January 4, 2024.
Richard Lai12.14.2023
Google details its next steps for wiping out Chrome tracking cookies
Google’s attempt to snuff out third-party tracking cookies is moving along. The company announced today that Privacy Sandbox APIs will be available to all Chrome users in July. In addition, it laid out the next steps for web developers to start testing and integrating the new system later this year.
Will Shanklin05.18.2023
Google’s privacy-focused ad tracking solution hits Android in beta
Google begins rolling out a beta today for Privacy Sandbox for Android. The program tries to optimize user privacy while still allowing publishers to serve targeted ads.
Will Shanklin02.14.2023
DuckDuckGo’s Chrome extension will block Google’s new ad targeting
The extension will block Google’s Topics and FLEDGE.
Amrita Khalid05.11.2022
Google takes first steps in rolling out Android’s Privacy Sandbox
After an initial round of alpha testing and feedback, Google announced on Thursday that the first developer's preview of the sandbox is now available as part of the Android 13 beta 1.
Andrew Tarantola04.28.2022
Google is testing its new Privacy Sandbox settings in Chrome
Google is starting "origin trials" for its Chrome Privacy Sandbox, its new system for serving targeted ads without using cookies.
Steve Dent03.31.2022
UK regulator accepts Google's updated proposal on browser cookie tracking
The UK's Competition and Markets Authority (CMA) has accepted Google's latest plan to replace third-party cookies from the Chrome Browser.
Steve Dent02.11.2022
Google delays the rollout of its third-party cookie replacement to mid-2023
Google is pushing back its plan to phase out third-party cookies in Chrome as part of its Privacy sandbox changes.
Saqib Shah06.24.2021
UK competition regulator to supervise Google's Privacy Sandbox changes
The UK's competition regulator has agreed with Google to oversee its Privacy Sandbox changes.
Saqib Shah06.11.2021
Google says it won't build Privacy Sandbox backdoors
Google has said it will not bypass the Privacy Sandbox rules it plans to impose next year in order to end third-party cookie tracking.
Saqib Shah05.31.2021
Google's plan to block third-party cookies has drawn attention from the DoJ
There are concerns the move will harm rival ad networks.
Kris Holt03.18.2021
Google antitrust lawsuit amended to target Chrome’s Privacy Sandbox
Five more attorneys general have joined the suit, taking the total to 15.
Kris Holt03.16.2021Google is policing itself on privacy because it knows it has to
Google announced in January 2020 that it planned to make third-party cookies obsolete over the course of two years, and now the company has confirmed it won’t just substitute in a new tracker or identifier that can follow people across the internet. That doesn’t mean personalized ad tracking is going away, but it will be more anonymized.
Nathan Ingraham03.04.2021The UK will probe Google's plan to eliminate third-party cookies in Chrome
UK’s competition regulator has announced that its investigating Google's Privacy Sandbox project, out of concern that advertising dollars could “become even more concentrated on Google’s ecosystem at the expense of its competitors.”
Steve Dent01.08.2021
Google starts testing its replacement for third-party cookies
Google is letting developers test trust tokens, its replacement for ad cookies.
Jon Fingas08.01.2020
Google proposes new privacy standards to protect web browsing data
Google is stepping up its efforts to limit web fingerprinting and otherwise protect your privacy while keeping its ad business intact. The internet giant is developing a set of open standards, nicknamed the "Privacy Sandbox," that would allow for personalized ads without requiring that you divulge individually identifying data. The proposals would largely focus on strength in numbers -- advertisers can't pinpoint you if your data forms part of a larger group.
Jon Fingas08.22.2019