You know, we might be inclined to disbelieve this exciting tale of derring-do if it weren't for the highly improbably heroics and ingenuity displayed by its three protagonists -- you just can't make this stuff up. Probably. Kevin, Ryan and Mark were in Chicago minding their own nerdness out at Brickworld when Kevin left his iPhone behind at a dive bar. When they went back for it just minutes later the phone was gone, and instead of calling the cops like a bunch of suckers, Kevin and co. did the right thing and pulled out a Sprint 3G dongle and a MacBook Pro. Unfortunately, Find My iPhone couldn't get a lock on his phone at all -- it was either off or out of data range. The next day at lunch he finally got a delivery confirmation message from me.com, which kicked off a wild, dangerous chase into the wilds of Chicago. We won't spoil the ending for you (he finds the iPhone), but Kevin does raise a couple good points about the service functionality: you need to pull up MobileMe on laptop to use the service (instead of perhaps another iPhone), movement updates aren't pushed, ringer volume impacts alert volume whether the phone is on vibrate or not, and there should be an option for controlling the phone in more nefarious ways like taking pictures. We're glad it all ended up well, but those moments of Lego bliss that Kevin and his friends missed out on are gone forever.

[Thanks, Tristan W.]

We wouldn't really say we "have it together" when it comes to remembering where we put our keys / phone / small children, so Apple's announcement of the Find My iPhone service for MobileMe users came as quite a relief. The service just went live, and with a quick toggle of a preference pane in iPhone OS 3.0 the phone is fully prepared for all sorts of lost and found scenarios -- along with acting as an incredibly intuitive (if pricey) stalking mechanism. Find My iPhone works exactly as advertised, giving us a fairly good location estimate from within our lead-lined underground fortress, and sending annoying messages to the phone complete with sound, even when the handset is switched to silent, though unfortunately the sound is a sort of sonar ping that strikes us as incredibly difficult to locate, unless of course our phone is taken by whale. The only other problem is that both the location function and the message service took a couple minutes to track down our iPhone -- not a deal breaker, but we don't know what the hangup could be. After the device is pinged, a confirmation of the event was sent to our MobileMe email address. A live, enthralling video demonstration is after the break.

Buried under the considerable stack of WWDC newness is news that Apple is launching an iPhone iDisk application for MobileMe users alongside iPhone OS 3.0. It lets users browse through and view their remotely stored docs, but there doesn't seem to be an offline component to the app (at least none is mentioned in Apple's brief writeup) -- though a feature that lets you email a download link to an iDisk file is welcome. Naturally, there are plenty of apps that already access iDisk, WebDAV, Google Docs and other online storage systems, and offer added functionality like local caching to boot, but it's at least nice to have a bit of first party support when it comes to basic iDisk browsing for users who are already paying for the privilege -- we just hope it grows into so much more.

[Thanks, Arya]

Apple touted quite a few new iPhone features at yesterday's OS 3.0 event, but now that the beta build is trickling out, there's been a bevy of unearthed discoveries to further pique our interests. First up, the gang at Boy Genius Report found an option to enable the "Find My iPhone" service in the MobileMe settings. Unfortunately, that's all we've got, but we wouldn't put it past Cupertino to build some me.com-linked location tracker that'd be the envy of Orwell himself -- hey, that'd be pretty useful if you accidentally left the mobile in a taxi. Also in the MobileMe section, it now says Publish Video when you go to publish an image. It's an odd typo, to be sure, and while video recording has been near the top of our wishlist for some time, we're not about to get our hopes up. Finally, Mac Rumors is reporting that a hacker has dug up and successfully activated the USB tethering capabilities. Apple's Scott Forstall had mentioned the devs were building it in, but were still in talks with the carriers. As to whether any or all of these functions will actually end up in the final OS 3.0 build, your guess is a good as ours. For now, check out more pics of the MobileMe additions after the break.

[Thanks everyone who sent this in!]

Read - Find My iPhone
Read - USB Tethering

Frustrated by somewhat sluggish transfers from your otherwise spectacular Eye-Fi card? Fret not, as the company has just announced a forthcoming update at Photokina that will reportedly enable new and existing Eye-Fi owners to make "the upload of digital photos from camera to computer twice as fast." Also of note, as of October 5th, users can even add features that aren't already included on their card and renew annual services by tapping into the updated Eye-Fi Manager Web application. In related news, the outfit will be pushing its wares to Japan and Canada by the year's end, and in even more related news, Eye-Fi now supports direct photo uploads to Apple's MobileMe and the AdoramaPix service.

Read - Eye-Fi getting 2x faster
Read - Eye-Fi going international

Not that anyone could really dance around the facts of the matter at this point, but in an email to Apple employees sent today, apparently Steve said, "It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence." Apple exec Eddie Cue appears to taking the much maligned service under his wing (as well as the App Store, adding to his original gig as VP of iTunes), hopefully making good on the other bit in El Jobso's email where he resets Apple's call to action on .Mac's replacement: "The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year." We'll see about that!

Update: You can check out the actual here email here, if you're looking to see how Jobs uses em-dashes as bullets.

Apple's Push-like MobileMe launch has been such a debacle that they're now in damage control mode. As a result, some poor soul has been tasked by Steve Jobs to post status updates "every other day or so." The first update is already revealing:

• Last Friday, 1% of MobileMe subscribers were affected by a "serious problem" with one of Apple's mail server.
• Limited web access has been restored to those accounts but full access won't be sorted until next week.
• Of these 1%, Apple admits to losing "approximately 10%" of the messages received between July 16 and July 18.

For the rest of you MobileMe subscribers, Apple has added server capacity, tuned the software to scale better, and fixed over 70 bugs to date. So the question is, how's MobileMe working for you?

We know it's been a whirlwind week of either: a) patiently sitting outside your local Apple store, b) losing touch with family, friends, and significant others while buried knee-deep in your new phone / firmware, or c) desperately trying to ignore the iPhone. But it's time to come up for air and take stock. We're all aware that things didn't go quite as planned with Apple's trifecta (iPhone 3G, firmware 2.0, MobileMe) launch last week, and we're just starting to see the fallout from last Friday's debacle.

The most prevalent complaint we've been hearing from users concerns ongoing issues with the phone's new firmware, which has delivered on a lot of its promises, yet is also exhibiting frustrating bugs that make us think this one needed a little more time in the oven. In particular, we've experienced -- and have been assailed with reports about -- painful lag times when typing, as well as choppy, clunky behavior while scrolling through or searching contacts, calls which can't be answered, and even outright crashes while receiving a call. Some owners have encountered repeated forced quits while trying to use the App Store, while a group of our editors vented about an SMS issue which not only grinds the phone's performance to a halt, but makes the keyboard inaccessible altogether.

When you toss in problems other users are having with email, MobileMe syncing, and assorted minor kinks (trouble rotating Safari anyone?), it seems obvious that there's cruft beneath this firmware creating hiccups in usability. Coupled with 3G reception concerns, the company's continuing struggle to get MobileMe working as advertised, and rumors that 2.0.1 is already in the works, you get the impression that everyone is looking for a little relief here... Apple and its customers alike.

So, how's your first week been?

After six long days, Apple has issued an official statement on the debacle that was / is the MobileMe transition, and has offered a 30-day extension to contracts as an olive branch to disgruntled users. According to a form letter being sent to subscribers, the company openly admits that the switch to MobileMe was "a lot rockier than hoped," and claims that the service is now running smoothly. Additionally (and somewhat surprisingly) Apple rescinded its use of the word "push" to cover all of its services, conceding that while there is indeed push to-and-from iPhones and the "cloud," computers are still being polled every 15 minutes... which is the same as .Mac (and honestly Apple, you didn't know that wasn't technically push?). We suppose this would be all well and good provided that MobileMe was actually functioning as advertised, but indications from readers -- and our own testing -- suggest otherwise. Customers are still having difficulties with email and syncing between iPhones and the cloud (duplicate messages, deleted messages that don't leave the inbox, etc.), the advertised "auto-complete" on mail addressing doesn't function at all, and calendars are plagued with small moving / deletion problems, as well as being unable to sync subscriptions... and that's just off the top of our head (see the company's support forums for more). The 30-day extension is a nice gesture Apple, but we're thinking customers would prefer a service that works as advertised.

[Thanks to everyone who sent this in]

It doesn't take a genius to figure out that there's something wrong with Apple's MobileMe transition -- which was originally scheduled to take place Wednesday evening. Now, into the early hours of Friday, and almost a day after the iPhone 3G's launch in NZ, we've seen maybe a total of 30 minutes of scattered uptime for the service, and Apple is finally confessing that the transition is "taking longer than expected." The good news is that .Mac users should still be able to check their mail, sync their contacts and use their iDisks, but at the moment there's no telling when MobileMe's sexy new web apps will be available, or what to expect next as far as those other services.

Update: For what it's worth, MobileMe is up again -- now with working email and new "Getting Started" tours which we haven't seen before. Looks promising but we'll need to give it a few hours to burn-in. Screenshot after the break.

Update 2: And by "up" we meant "not up," of course. Get it right, people.

[Thanks, Alec A]

Hello MobileMe, goodbye .Mac (and good riddance). Apple's synchronization and web application solution for your Macs, PCs, iPod touch or iPhone is now live. Push eMail, push contacts, and push calendar and a new suite of web applications are now yours for the taking. You know, after you hand over $99 for the first year or $149 for a one-year family subscription.

P.S. Things are loading slowly at the moment as the service comes up.

Update: As noted in the comments, the site is now down for most people.

Update 2: It's coming up again but it's still flaky as hell. We've managed to get to our calendar, contacts, and settings but Mail is still a no, no.

Update 3: And... it's down again. Nice going.

[Thanks, Tim]

Apparently someone at Apple HQ got a little trigger happy on shipments of MobileMe. According to reports, the company mistakenly mailed boxes of the all-syncing, ever-loving software to at least a couple of current .Mac users ahead of schedule. When Apple was alerted to the gaffe, the user was told that a courier would be by to pick it up the next day. One question: why would you tell Apple?

By now you've probably heard about .Mac's replacement, MobileMe. It's like Yahoo! Mail, Google Docs, and every other Ajaxy web app you've ever used... just way more Apple-ish. If you're feeling confused by all the synchronized over-the-air options it presents, your good friend John (aka Classy Apple Dude) is here to explain things in a simple, easy-to-understand tour. Just watching this makes us feel safe, secure... and frankly, a little sleepy.

The rumors were true, Apple just announced their new MobileMe service. Push mail, contacts and calendar data all in the cloud and synced back to your iPhone over the air. Works with the Mac's Mail.app, iCal, and Address Book as well as on PCs for those using Microsoft's Outlook. It's built around Ajax and fully "web 2.0" so that you can access the service from your favorite web browser while maintaining the look and feel of your desktop applications. Syncs photos from your iPhone too. Available at me.com for $99/year and 20GB of on-line storage -- 60 day free trial in early July. Dot mac (.Mac) is gone, baby gone.