It seems that Adobe CEO Shantanu Narayen isn't a developer for the firm -- or at the very least, he doesn't have a full appreciation for the height of the fence surrounding the iPhone SDK's walled garden. The company and on-again, off-again Apple chum solidly backpedaled on the chief's comments regarding Flash for the iPhone that were made just a day earlier, saying that "...to bring the full capabilities of Flash to the iPhone Web-browsing experience we do need to work with Apple beyond and above what is available through the SDK and the current license around it." For what it's worth, Adobe does say that it's still very much interested in doing up a Flash client, it just needs a little extra help from Apple on the side to make it happen -- so if we see this package pop up in the App Store later this year, we'll know that at least one company's been given a free pass to break the rules.

The word is out, kids. Adobe has apparently gone against old Jobsy's wishes, and it's planning a Flash player made all special for the iPhone (ala Windows Mobile) despite Apple's concerns that the technology -- in its current incarnation, anyway -- isn't cut out for mobile duty. During a conference call today, Chief Executive Shantanu Narayen said, "We believe Flash is synonymous with the Internet experience, and we are committed to bringing Flash to the iPhone," adding, "We have evaluated (the software developer tools) and we think we can develop an iPhone Flash player ourselves." We wouldn't be surprised if Adobe were to be given a pass on all those pesky SDK rules that would likely prevent a proper browser-based Flash component to be coded for the device, though those Apple dudes can be real sticklers for rules.

Microsoft is expected to shore-up its much maligned Internet Explorer Mobile browser this morning by announcing new Flash Lite support. We have no idea when the new plug-in technology (including Reader LE for PDFs) might make it into Windows Mobile. Nevertheless, with the far superior Skyfire and Opera Mobile 9.5 mobile browsers already supporting Flash Lite, and Microsoft's own competing Silverlight not expected to go mobile until the end of the year, it can't be long now can it?

At a recent event in France, Adobe showcased a prototype 3D lens that could essentially capture a scene from 19 slightly different angles simultaneously, giving photographers a lot more to work with when they return home for post-processing. Essentially, the firm boasted that by using this lens along with software designed to understand the 3D nature of the image, individuals could utilize newfangled tools such as a "3D healing brush" and make perspective shifts based on the different viewpoints originally captured. Dave Story, vice president of digital imaging product development at Adobe, called the technology "computational photography," and suggested that it could open up an entirely new window of image transformation opportunities. As always, these type of things are better explained in motion, so be sure and hit the read link to check out the video.

[Via CNET]

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:
For all the attention on the love-hate relationship between Apple and Microsoft, there's another software superpower with which Apple is increasingly butting heads. Apple was an early investor in Adobe and an early supporter of PostScript, which drove the first LaserWriters and launched the desktop publishing market. When Steve Jobs left Apple and founded NeXT, that company used Display PostScript as the imaging engine for the company's black boxes.

Photoshop and other members of Adobe's Creative Suite remain some of the most popular creative tools on the Mac. For years, Photoshop made cameos at Apple keynotes as the company argued the superiority of the PowerPC architecture.

But the relationship has been strained at times as well. After going on lots of minor quests involving the slaying of forest creatures, Adobe released PostScript Level 2. But Apple surprised nearly everyone when it partnered with Microsoft in 1989 to position TrueType and the now-forgotten TrueImage as a rival to Adobe's technology. Apple would later try again to surpass Adobe's font technology with QuickDraw GX before adopting PDF as the graphics lingua franca for Mac OS X.

Here's a new one on us. Instead of suing companies for infringing on its patents, like all the cool kids are doing, Media Rights Technologies has sent cease and desist letters to Apple, Microsoft, RealNetworks and Adobe for "actively avoiding" the use of its technology. According to MRT, the DMCA's language on copyright protection circumvention -- defined as "to descramble a scrambled work, to decrypt an encrypted work, or otherwise to avoid, bypass, remove, deactivate or impair a technological measure, without the authority of the copyright owner." -- requires those companies to use its product, since its X1 SeCure Recording Control technology has been proven to plug the "digital hole," and therefore allows them to uphold the DMCA. "We've given these four companies 10 days to talk to us and work out a solution, or we will go into federal court and file action and seek an injunction to remove the infringing products from the marketplace," says CEO Hank Risan. RealNetworks spokesman Matt Graves calls the letters "a rather novel approach to business development," and lawyers are calling the effort "out there" and "a play for publicity." We call it a riot, and while it's not likely to go far -- not even the far-reaching and vaguely worded DMCA is likely to hold this one up for long -- we're at least grateful to MRT for mixing things up a bit in the boring old tech lawsuit game.

Each week Ross Rubin contributes Switched On, a weekly column about the future of technology, multimedia, and digital entertainment:

Now that Adobe has finished applying the magic eraser tool to its longtime graphics rival Macromedia, it needs to enter or create new markets to continue growth beyond its dominant position in professional publishing. With the recent focus on what is admittedly the nascent e-book market, Adobe is looking at a unique window in which it could step up and become a market leader. However, it had better hurry, because Microsoft is getting tired of staring at the walls when it comes to this market.

The recent interest in e-books is due to the commercialization of electronic ink, which enables thin, crisp, paper-like monochrome (and soon color) displays that require a fraction of the power needed by LCDs. While their refresh rate makes them prohibitively slow for any kind of animation, they are the best technology for the medium developed to date and have attracted the attention of Sony and iRex, a spinoff of Philips.

Electronic ink is the kind of disruptor that has allowed opportunistic companies to seize markets. Sony, for example, capitalized on the CD-ROM with the original PlayStation and entered the digital camera market via the floppy disk with its first Mavica cameras. Apple, of course, leveraged the 1.8-inch hard drive with its first iPod.

Adobe is, in fact, already in the e-book business. but it is not providing a complete solution, which would require an end-user device. Sony's Reader will support the display of PDFs, but the electronics giant will use its own proprietary format and its own online service for distribution of content. The e-book market -- like the online music and video markets prior to the entry of Apple -- is so immature that it's just waiting for a company to step up with an integrated solution.