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Huawei's Ascend P7 Sapphire Edition is elegantly tough
Huawei's a smartphone manufacturer that likes to stay very much on trend. At IFA this year, it unveiled the latest device in its large-screen Ascend Mate series, which includes a fingerprint sensor akin to that of the HTC One Max and iPhone 5s. While that handset was very much the star of the show, Huawei also brought the new Ascend P7 Sapphire Edition along for the world's press to check out, and it's the first time we've seen it in the flesh since hearing about it late last month. Sapphire looks set to become the new buzzwordy feature of next-generation phones, and Huawei's making sure it's quick out of the gate. We know full well what's inside the new P7 edition and how it's likely to perform, which left us plenty of time to drool over the new premium look that'll turn heads and take a serious beating.
Huawei Ascend P7 review: the best mid-range phone you've never heard of
What is a flagship? For some companies, it's about cramming as many features into a device as physics allows. For Huawei, it means something else entirely: Though it creates smartphones for the power-hungry crowd, its most eye-catching devices typically favor mass appeal over brawn. Exhibit A: the Ascend P7, a smartphone that emphasizes design and user-friendliness over a blowsy spec sheet. When we reviewed its predecessor, the P6, last year, we found a gorgeous phone that struggled due to an underpowered engine and lack of LTE. The company promises it's learned from its mistakes, though. So is the P7 the mid-range smartphone you'll actually be proud to show off?
