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Apple has formally announced two new ad formats for the iAd platform that will make ignoring advertising harder than ever. Developers can now include full-screen interstitial banner ads and pre-roll video ads within their apps. Thanks to the sizes of these ads, each will take over your entire scre...

7 months ago 0 Comments
August 27, 2014 at 7:30PM
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Next time you're playing a favorite game on your iPhone and iPad, a huge ad -- or worse, a minute-long video roll -- might take over the screen. iAd platform's full-screen interstitial banner and pre-roll video ads, which were first announced earlier this year, are now available to developers. The...

7 months ago 0 Comments
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Apple this past June rolled out iAd Workbench, a service that enables developers to build targeted ad campaigns for their apps while also providing them with tools to easily create ads. Apple describes the service thusly: Reach millions of iOS users with iAd Workbench, the simplest way to creat...

1 year ago 0 Comments
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Reuters is reporting that among the announcements we'll see at next week's WWDC keynote, Apple will introduce a new music-streaming service called iRadio. The service will be free and ad-supported, Reuters says those in the know claimed, and will feature ads from the iAds team. The service is de...

1 year ago 0 Comments
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AdAge has an interesting article on the risks and challenges advertisers face when displaying ads on mobile devices. Besides the potential that users may never actually tap on your ad, there's also the risk that an advertiser's ads may not display correctly on various devices. If you're an adverti...

1 year ago 0 Comments
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According to a report in The Drum, Apple is gearing up to expand its iAd advertising network in Europe, the Middle East and Africa. To head up this initiative, Apple has allegedly selected Paul Wright, the chief digital director of Omnicom Media Group, as iAd director for the EMEA. Wright has...

1 year ago 0 Comments
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It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requi...

2 years ago 0 Comments
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Targeted ads present you with advertising keyed to your interests and history. If you're an Amazon customer, you've likely received emails related to your recent browsing choices. Gmail ads are based on your Google account contents. Apple is no different. iAds tracks you and offers ads that best ...

2 years ago 0 Comments
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Would it be such a bad idea if Sammy were to try squeezing more revenue out of those five million (and counting) Notes? Not by any means. According to The Wall Street Journal, Samsung, in partnership with OpenX Technologies, is planning to launch an advertising platform of its own at some point du...

2 years ago 0 Comments
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Samsung is entering the mobile advertising space by working with OpenX Technologies on a project that would let advertisers place ads on its mobile devices, says a report in The Wall Street Journal. This new service would compete with Apple's iAds and Google's own mobile advertising. Samsung ...

2 years ago 0 Comments
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Apple is reportedly cutting the minimum cost of its iAd service again. According to Ad Age, the threshold for advertisers to acquire the iAd service has dropped from US$500,000 to just $100,000. Furthermore, Apple will reduce revenue sharing by no longer charging advertisers when users click on an ...

3 years ago 0 Comments
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It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requi...

3 years ago 0 Comments
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Apple's iAd service hasn't been as successful as the company hoped. While Apple has been able to keep iAd "premium" by keeping up ad costs and only bringing in high profile clients interested in putting out high quality advertisements, it hasn't actually made much money with the service, either...

3 years ago 0 Comments
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Apple is reportedly altering the terms of its iAds mobile advertising service in an attempt to attract more customers. The Wall Street Journal (WSJ) reports that the price of entry has dropped (again) as Apple is becoming more flexible with the pricing structure in general and even wooing potentia...

3 years ago 0 Comments
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Apple has released version 2 of iAd Producer, a piece of software that helps advertisers put together iAds, which are then sent out to be shown in iOS apps across the platform. The latest version offers up many improvements, including project validation and a new feature called the "Object List...

3 years ago 0 Comments
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Andy Miller, Mobile Advertising VP and Former Quattro Wireless CEO, is reportedly leaving Apple to join Highland Capital. Highland Capital is a Boston venture capital firm that previously funded ad company Quattro Wireless. Quattro was scooped up by Apple in an early 2010 acquisition. The ad plat...

3 years ago 0 Comments
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The e-book wars are heating up, and Amazon is doing everything it can to make sure it takes the top spot. Today the internet giant announced that it will sell an ad-supported version of the Kindle for a price of US$114.00. Thankfully, Amazon is being rather tactful with the ads. They will not appe...

3 years ago 0 Comments
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There was a modest amount of Internet Fussing after Apple released its iAd Gallery app. Business Insider noted that iAd Gallery appears to violate App Store guideline 2.13, "Apps that are primarily marketing materials or advertisements will be rejected," and MacStories echoed that sentiment. Inne...

3 years ago 0 Comments
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When next someone asks you, "Hey, what is the top app I should put on my new iPhone? Can you recommend something that will be insanely useful, offer lots of long-term functionality and really show off my device?" Consider how much you dislike this person. Then, if they really deserve it, rec...

3 years ago 0 Comments
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Tired of apps always getting in the way of your ads? There's an app for that. Update: Well, it looks like there's a bit more to this story. It turns out a developer of a similar ad-only app informed us a while back that her Ads Tube app (demoed after the break) was rejected by Apple because ther...

3 years ago 0 Comments