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Apple has formally announced two new ad formats for the iAd platform that will make ignoring advertising harder than ever. Developers can now include full-screen interstitial banner ads and pre-roll video ads within their apps. Thanks to the sizes of these ads, each will take over your entire scre...

August 27th 2014 at 7:30pm 0 Comments
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Next time you're playing a favorite game on your iPhone and iPad, a huge ad -- or worse, a minute-long video roll -- might take over the screen. iAd platform's full-screen interstitial banner and pre-roll video ads, which were first announced earlier this year, are now available to developers. The...

August 27th 2014 at 2:31am 0 Comments
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Apple this past June rolled out iAd Workbench, a service that enables developers to build targeted ad campaigns for their apps while also providing them with tools to easily create ads. Apple describes the service thusly: Reach millions of iOS users with iAd Workbench, the simplest way to creat...

November 13th 2013 at 12:40pm 0 Comments
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Reuters is reporting that among the announcements we'll see at next week's WWDC keynote, Apple will introduce a new music-streaming service called iRadio. The service will be free and ad-supported, Reuters says those in the know claimed, and will feature ads from the iAds team. The service is de...

June 6th 2013 at 3:00pm 0 Comments
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AdAge has an interesting article on the risks and challenges advertisers face when displaying ads on mobile devices. Besides the potential that users may never actually tap on your ad, there's also the risk that an advertiser's ads may not display correctly on various devices. If you're an adverti...

May 23rd 2013 at 12:00pm 0 Comments
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According to a report in The Drum, Apple is gearing up to expand its iAd advertising network in Europe, the Middle East and Africa. To head up this initiative, Apple has allegedly selected Paul Wright, the chief digital director of Omnicom Media Group, as iAd director for the EMEA. Wright has...

March 29th 2013 at 8:30am 0 Comments
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It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requi...

October 11th 2012 at 8:50pm 0 Comments
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Targeted ads present you with advertising keyed to your interests and history. If you're an Amazon customer, you've likely received emails related to your recent browsing choices. Gmail ads are based on your Google account contents. Apple is no different. iAds tracks you and offers ads that best...

October 11th 2012 at 2:00pm 0 Comments
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Would it be such a bad idea if Sammy were to try squeezing more revenue out of those five million (and counting) Notes? Not by any means. According to The Wall Street Journal, Samsung, in partnership with OpenX Technologies, is planning to launch an advertising platform of its own at some point du...

April 4th 2012 at 3:56pm 0 Comments
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Samsung is entering the mobile advertising space by working with OpenX Technologies on a project that would let advertisers place ads on its mobile devices, says a report in The Wall Street Journal. This new service would compete with Apple's iAds and Google's own mobile advertising. Samsung...

April 4th 2012 at 12:00pm 0 Comments
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Apple is reportedly cutting the minimum cost of its iAd service again. According to Ad Age, the threshold for advertisers to acquire the iAd service has dropped from US$500,000 to just $100,000. Furthermore, Apple will reduce revenue sharing by no longer charging advertisers when users click on an...

February 15th 2012 at 8:00am 0 Comments
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It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requi...

January 5th 2012 at 5:15pm 0 Comments