Sure it's marketing, but it's also a nice little ritual. Speaking to an interviewer from What's Trending, Apple co-founder Steve Wozniak acknowledged he doesn't have to wait in line for his new iPad, but said he'd "rather be genuine, like the real people". They're the ones you can see pretending to sleep / read in the background.
Where's Steve Wozniak? He's doing his regular waiting-in-line thing
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