Latest in Gaming

Image credit: Michael Reaves via Getty Images

David Beckham now co-owns an esports team

He'll work alongside former Activision VP Carleton Curtis.
96 Shares
Share
Tweet
Share

Sponsored Links

FORT LAUDERDALE, FLORIDA - FEBRUARY 25:  Owner and President of Soccer Operations David Beckham addresses the media ahead of Inter Miami CF's inaugural match on March 1st against LAFC, during media availability at Inter Miami CF Stadium on February 25, 2020 in Fort Lauderdale, Florida. (Photo by Michael Reaves/Getty Images)
Michael Reaves via Getty Images

David Beckham is the latest high-profile sports star to segue into esports. Guild Esports launches today with Beckham as co-owner, initially focusing on Rocket League, FIFA and Fortnite. The UK-based company will operate through a traditional academy model, with the most promising players coached by industry experts to professional level, and a roster of scouts continually on the hunt for the best new talent.

While Beckham already has a wealth of experience in sports business development (most recently through his co-ownership of Inter Miami CF in the MLS), most of the day-to-day running of Guild will fall to Carleton Curtis, who’s left his role of vice president at Activision — where he set up leagues for Overwatch and Call of Duty — to pursue the new venture.

Beckham is a global superstar, so his involvement with Guild will definitely earn it a lot of interest. But he’s certainly not the first footballer to move into esports. Ex-Chelsea player Ruud Gullit runs Team Gullit, Gareth Bale heads up Ellevens Esports and Ronaldinho Gaúcho has launched R10 Esports. Mesut Özil’s M10 company, meanwhile, represents the first duo winner of the Fortnite World Cup.

Esports is obviously a natural move for former footballers, and it’s certainly a lucrative one. The global esports market is currently valued at around $1.1 billion, expected to grow by 42 percent to $1.56 billion by 2023. This would certainly explain why so many other celebrities and athletes are looking to get a piece of the pie. Drake, Michael Jordan, Sean “Diddy” Combs and Odell Beckham Jr. are just some of the major names attached to the rapidly growing sector. We can definitely expect to see more in the future.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
96 Shares
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Disney has no idea what it's doing with 'Mulan'

Disney has no idea what it's doing with 'Mulan'

View
Instagram 'bug' heavily favored Trump content over Biden for months

Instagram 'bug' heavily favored Trump content over Biden for months

View
Google adds emoji reactions to Messages on Android

Google adds emoji reactions to Messages on Android

View
The Morning After: Samsung revealed the Note 20 and Galaxy Z Fold 2

The Morning After: Samsung revealed the Note 20 and Galaxy Z Fold 2

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr