For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike’s SNKRS app uses AR to help you buy limited-edition shoes
Have at it, hypebeasts.
Adidas will sell more shoes partially made with ocean trash
It’s all part of the company’s ongoing sustainability efforts.
Adidas Futurecraft 4D shoes: The fourth dimension is hype
Can light, oxygen and liquid resins make a comfortable midsole?
These connected shoes could help you run faster, smarter and more safely
Sensoria and Vivobarefoot want lifestyle brands to incorporate their tech.
Nike designers on self-lacing shoes and the future of footwear
HyperAdapt 1.0 is only the beginning.
Nike's senior innovator on the challenge of designing a self-lacing shoe
Tiffany Beers and Tinker Hatfield will be on the Engadget CES Stage tomorrow at 1:30PM ET.
Taking a walk in Adidas' 3D-printed running shoes
You thought the $333 price was high? Wait until you see how much they cost on eBay.