Why sneakerheads are leaving eBay for Detroit startup StockX
Now the 'stock market for rare sneakers' wants to sell everything.
Nike will reward your workouts with shoes and Apple Music playlists
The more you sweat, the more you earn.
Nike’s 'PlayStation' shoes make hypebeasts out of gamers
The limited-edition PG2s draw inspiration from Sony’s flagship console.
Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet
Paul George's new signature shoe lights up, vibrates and glows in the dark.
For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Nike’s NFC-powered NBA jerseys are a door to exclusive goods
They pair with an app to give you exclusive content from your favorite team.
Nike's 'NBA Connected' jerseys tap into the game with NFC tags
Fans unlock 'premium content' in a smartphone app.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike made me a pair of custom sneakers in 46 minutes
It'll probably take you longer to pick a design than it does to make them.