Nike will stop selling its sneakers and clothing on Amazon, ending a pilot program that started in 2017, the company said. The move comes as part of Nike's overhaul of its marketing and retail strategy and the hiring of former eBay executive John Donahoe as its next CEO. "As part of Nike's focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail," Nike said in a statement to Bloomberg.