Nah, it's not quite ready for your iPhone (or OS X at all, to be frank), but the BBC iPlayer has officially launched. The online TV service will go head-to-head with rivals 4OD and ITV, and according to director general Mark Thompson, the launch of iPlayer "is as big a milestone as the arrival of color TV." All exaggeration aside, the service will allow viewers to "download a selection of programs from the last seven days and watch them for up to 30 days afterwards," and of course, all files are not only laced in DRM, but will automatically delete themselves after they are viewed or after 30 days have passed. Currently, a fixed number of people will be able to sign up, with the numbers increasing throughout the year, and while it only operates in Britain on Windows XP systems using IE 6 or later, the BBC's Ashley Highfield has stated that hopes are for the iPlayer to "become a universal service available not just over the internet, but also on cable and other TV platforms, and eventually on mobiles and smart handheld devices."

[Via BBC]

It looks like Virgin is trying to pry folks in the U.K. away from their tried and true Freeview digital TV service, today announcing its own competing over-the-air service and set-top box. Opting for Virgin's offering will net you 40 TV channels and 15 radio stations, along with Virgin's on-screen programming guide, as well as the company's pint-sized VBox set-top box. While Virgin is touting both the box and service as "free," that's only the case if you also subscribe to Virgin's broadband/phone bundle, with the TV service apparently not available on its own (free or otherwise).

Update: As some of you have pointed out, it turns out that Virgin's much-ballyhooed service is actually nothing more than the standard Freeview service, with the free set-top box and Virgin-branded programming guide the only things distinguishing it from what's already widely available.