Guess who's back? Creative. Hard to believe, we know, but the company we've all but forgotten looks ready to make a comeback in the portable audio / video game. Creative Labs Zii and Zii EGG just made their first appearance at the FCC. Can't say that we're too enthused by the "EGG" moniker but we're definitely liking the looks of that "HD Camera" module along the backside of these "MP4 players with touchscreens" in addition to the Bluetooth and 802.11b/g WiFi radios. That "developer edition" is also a good sign that Creative is looking to make this a software platform a la the ol' iPod touch only with Creative's Zii system-on-chip architecture secret sauce. In fact, these devices could very well be running Android atop Creative's ZMS-05 chipset as we saw back in February. Welcome back Creative, you've got until September or so before Apple adds a camera to its own iPod touch... best get to work.

ZiiLABS -- that same company that blew up the hype machine with its StemCell Computing initiative at CES -- is making good on its promise to demonstrate Android in HD on its ZMS-05 media-rich processor / development platform. There's not much here that can't be better explained via video than words, so hop on past the break for a look at the (admittedly silky smooth) demonstration.

[Thanks, Ruben]

We stopped by Creative's booth to see what the haps was with the Zii earlier, and... well, there wasn't a ton going on there, but we wanted to document the experience for you anyway. What we saw didn't enhance our knowledge of what we learned earlier in the day: the system-on-chip architecture for media applications (the first part being the ZMO5 Media-Rich System-On-Chip which is apparently a newer version of 3DLABS's DMS-02 chip) is touted as a springboard for commercial applications -- and we hear that at least PowerLinux has signed on to use the platform for an advanced video conferencing system. Sounds exhaustingly exciting right? And it was. Creative doesn't want anyone getting too close to their components -- they were all encased in glass -- but check the gallery after the break for what we did see.

If, despite our warning, you were still hoping that the Zii was some sort of new form factor media player or maybe even a futuristic computer that could morph and change shape as needed, prepare to be a bit disappointed. Creative has revealed all, and while everything we know has indeed not changed (contrary to earlier promises) we can now confidently tell you that Zii is a system-on-a-chip architecture for high-demand media applications, featuring numerous discrete processing elements that, to our untrained ears, sounds at its core a bit like Sony and IBM's Cell. It's said to offer performance to rival a supercomputer, easy scalability to provide limitless growth (from gigaflops to petaflops), and some sort of integrated throttling to enable higher efficiency by shutting down disused aspects of the system. The first piece of hardware from this platform is called the ZMS-05 Media-Rich System-On-Chip, and companies like MSI and PowerLinux have pledged their support, the latter of the two planning to use the processor for its embedded Linux video conferencing systems. We're definitely eager to see what sort of innovative uses come out of this new architecture, but for some reason we don't quite feel like the hype was warranted.

Update: Philip wrote in to let us know that the ZMS-05 is effectively just an updated and expanded version of 3DLABS's older DMS-02 chip, which, while also impressive, didn't change everything we know either.

Update 2: Video added after the break.

[Thanks to everyone who sent this in]

While the hype is bubbling over surrounding Creative's Zii "stemcell computing," the outfit obviously doesn't think whatever it is will turn things around. Instead, it has chosen to cut some 2,700 jobs -- nearly half of its workforce -- as "demand for its music players tumbled." According to a report filed to Singapore's stock exchange on December 31, 2008, the company had 3,100 full time employees at the end of June 2008, which is around 47% lower than what was posted a year prior. 'Course, we suppose the cuts aren't all that surprising after posting a net loss of $19.7 million on the lowest revenues in five years, but it still makes us wonder just how confident the company is about this whole Zii dealio.

[Thanks, Grayson]

While our vivid imaginations certainly had something more invigorating than this in mind, we suppose Creative could still surprise us at CES 2009. The curious Zii website we peeked a few days back is reportedly referring to an all new processing chip, and while eipZENter isn't being too forthcoming with details just yet, we are told that it will likely be "one of the biggest projects Creative has invested in." If that's just too vague for your tastes, try this: "[Zii] is completely different from the X-Fi audio chip and it will be used in a variety of upcoming products." Alrighty then.

[Thanks, Swild]

Look, we have no idea what's going on here, and you know what? Maybe it's better that way. Creative -- a company always on the edge -- has clearly gone off the deep end. A new teaser on its site promises that "Everything you know is about to change..." and forwards on to the dubious Zii.com -- with a logo that couldn't be more obvious about its Wii inspiration. Four leaf clovers shimmer and shake, and a trademarked term chills us to our very core: Stemcell Computing. Yeah, how about no. If this is at all interesting to you, we recommend registering for updates soon, before this company manages to implode the Earth with its mad, mad science.

[Thanks, Grayson S.]