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Taiwan's big tech trade show isn't just about CEOs shouting about their newest laptops and tablets. It's also the place for execs to shake hands, make deals and do ole' fashioned business. One deal is putting Tobii's eye-tracking tech inside high-end MSI gaming hardware. Yep, it's a concept, but i...

June 2nd 2015 at 12:55pm 0 Comments
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When scanning a menu, are you justifying that Dame Blanche sundae in your mind rather than actually choosing a dessert? Pizza Hut wants to help you skip your super-ego middleman and just let your id order that triple-cheese bacon pepperoni pie directly. It's "Subconscious Menu" uses Tobii's eye-tr...

November 29th 2014 at 1:30am 0 Comments
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Cinema screens are huge, which is odd, because the eye can only focus on a small portion of what's in front of it at any one time. That's what prompted the Academy of Motion Picture Arts and Sciences to team up with neuroscientists from Birkbeck, University of London, who in turn recruited eye-tra...

August 28th 2014 at 12:31pm 0 Comments
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Advertisers and sponsors are extremely valuable to all professional sports teams, and thus it is very important to keep them engaged with the fans. In an effort to make this happen, the Cleveland Indians recently partnered with Tobii, a maker of eye-tracking glasses, to conduct a study that could...

May 29th 2014 at 8:14pm 0 Comments
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Engadget is deep into CES 2014, getting its hands on the latest tech whosimwutzits, including some eye-tracking software for games from Tobii. The EyeX middleware allows developers to combine eye controls with your standard mouse and keyboard or gamepad interface. For the eyes-guided demo, Engadget...

January 6th 2014 at 2:00pm 0 Comments
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After spending the better part of a year fine-tuning its technology for Windows 8 machines, eye-tracking specialist Tobii is looking to conquer new market: gaming. With CES just days away, the Swedish company announced today that it has partnered with gaming accessory maker SteelSeries to launch w...

January 3rd 2014 at 9:31am 0 Comments
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While Tobii has a peripheral that brings eye tracking to Windows PCs of all sorts, there's little doubt that an integrated approach would be more elegant. The company agrees: it's partnering with Synaptics on a concept Ultrabook (seen above) that combines both Gaze UI and Synaptics' pressure-sensi...

June 21st 2013 at 4:39pm 0 Comments
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Tobii may not be a household brand name yet, but that doesn't make the company's eye-tracking technology any less impressive. At last year's CES we got an opportunity to preview Gaze UI, an interface that allowed us to navigate, zoom, select and scroll on a proprietary Windows 8-enabled laptop wit...

January 2nd 2013 at 12:01am 0 Comments