Instagram will 'double down' on video in 2022 and focus on Reels

Adam Mosseri, who runs the platform, said the team will place an onus on creators, transparency and messaging next year.

Dado Ruvic / reuters

In a brief year-end video message, Instagram head Adam Mosseri offered some insight into what's ahead for the platform. "We're going to have to rethink what Instagram is because the world is changing quickly and we're going to have to change with it," he said. Mosseri laid out Instagram's priorities for 2022, which include doubling down on video.

Mosseri said Instagram will "consolidate all of our video products around Reels and continue to grow that product." Instagram has been making some changes to how it handles videos in recent months. In October, it killed off the IGTV brand to bring longer-form videos into the main feed. However, users need to tap through to Reels to watch the full video.

As for creators, Mosseri said Instagram will introduce more monetization tools to help them make a living. In addition, Mosseri said Instagram will focus on messaging (since it's perhaps the main way people communicate online) and transparency in 2022.

He noted the platform will double down on its work on controls as well — earlier this month, Instagram announced it will add parental controls in March. A version of the chronological feed will return next year too.

Mosseri touched on some updates that Instagram made this year centered around giving users more control over their experience. He highlighted features like sensitive content controls, the ability to hide like counts and Hidden Words in direct messages.

It hasn't exactly been smooth sailing for Instagram in 2021 though. For one thing, work on the Instagram Kids app was put on hold amid safety concerns.

Reports based on documents shared by whistleblower Frances Haugen showed that Meta/Facebook was aware of how Instagram can impact teens' mental health. Mosseri testified to the Senate earlier this month that Instagram will offer "meaningful access to data so that third party researchers can design their own studies and make their own conclusions about the effects of well being on young people” — which aligns with his commitment to greater transparency.