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The first 'Overwatch' Nerf blaster arrives in 2019
So far, replicating the distinctive weapons of Overwatch has usually meant a whole lot of crafting, and you still aren't likely end up with something that works. Hasbro, thankfully, is about to make your life much easier -- it's partnering with Blizzard on official Overwatch Nerf guns. The first of the bunch, the lengthily-named Nerf Rival Overwatch Reaper Wight Edition, is due in 2019. It mimics Reaper's iconic shotgun in looks, though not in functionality. The toy weapon carries eight of Nerf's Rival rounds and includes both a ready indicator and a safety lock.
Nerf’s latest laser tag kit takes a cue from FPS games
Nerf guns are a lot of fun. But the arguments over whether someone got hit and picking up all those darts when you're done? Not so much. Laser tag has a huge advantage there. Nerf even made its own laser tag guns a few years ago, and this week it updates the line with a video-game-influenced augmented reality upgrade. Now you can track your stats and target virtual opponents — things that fans of foam-dart-based weapons can only dream about.
Nerf’s new laser tag guns hook up to your smartphone
If the only thing missing from your summer is the ability to play laser tag at home without a vest, then Hasbro has got you covered. Today, the company announced its Nerf Laser Ops Pro blaster line, which shoot IR bursts and allow you to keep track of ammo, health and how your team is doing right from the device. Batteries are, of course, not included.
Oculus brings Boggle to VR because... why not?
Hasbro isn't wasting much time bringing its board games to Oculus Rooms. As promised, you can now play Boggle in Facebook's social VR space, letting you play the classic word-finding game with up to four pals using Oculus Go or Gear VR headsets. It's far from a technical showcase for VR (surprise: it plays exactly like Boggle), but it's also hard to complain too loudly. This could be alluring if you want to host a virtual board game night that's as much about catching up with friends as it is playing.
Hasbro got 5,000 pre-orders to build a massive replica of Jabba's barge
The huge Jabba the Hutt barge replica Hasbro showed off at Toy Fair this year will soon become a real item making its way to backers' homes. That's because the toymaker's first HasLab project, a program that takes a leaf out of Indiegogo's and Kickstarter's books, is a raging success. It has raised over $2.7 million in funds from over 5,500 backers (as of this writing), eclipsing its original 5,000-pre-order goal. And it has the potential to make more: The campaign still welcomes Star Wars fans willing to shell out $500 for a four-foot-long Khetanna with impressively detailed decks until April 3rd.
'Mario Kart' Monopoly will have you racing to buy properties
Hasbro's Super Mario Bros.-themed Monopoly looks delightful enough as it is, but it might feel a bit lacking if you prefer the kart-driving version of the beloved Italian plumber. The good news is that you won't have to make do with the ordinary Mario Monopoly -- not when toy and board game giant has released Monopoly Gamer: Mario Kart. Like its predecessor, it incorporates Kart characters and twists into the game. You can choose from the Mario, Princess Peach, Luigi and Toad Mario Kart tokens, which all have specific powers and abilities. When the Toad token player rolls a Power-Up Boost, for instance, all players must pay them one coin.
Hasbro's first HasLab toy is a replica of Jabba the Hutt's barge
At this year's Toy Fair in New York, Hasbro announced HasLab, a new program that aims to bring to life special creations like a massive, four-foot long recreation of Jabba the Hutt's sail barge. The company is taking inspiration from platforms like Kickstarter and Indiegogo, too: In order for the barge to become a real for-sale production item, Hasbro wants to gather 5,000 $499 pre-orders by midnight on April 3rd.
Hasbro's new AR helmet puts you inside Iron Man's armor
Children love to role play, whether it's pretending to cook in a toy kitchen or swinging plastic swords at each other in the backyard. But lately, more than just about anything else, kids want to be superheroes. To help, toy companies like Hasbro sell costumes, weapons and other props so kids can live out their Captain America and Iron Man fantasies. But a plastic shield will only take you so far: It can't give you super strength or speed, and you certainly can't throw it at bad guys and have it return to your hands afterward. But Iron Man's a little different, since so much of his power is tied up in the suit. His armor enables him to fly, blast enemies and view the world through its informative heads-up display. The latter element is what Hasbro's new Hero Vision Iron Man AR helmet aims to imitate, using a phone to display its own custom HUD so kids can feel like they're really wearing the armored Avenger's suit.
Hasbro's viral video-inspired headgear scores your mood for lulz
Teen YouTube is a strange place to the over-30 set, populated with pranks, game streams and possibly most inscrutable of all, challenge videos. YouTube challenges basically ask people to film themselves doing some hard or ridiculous thing, like flipping a water bottle onto a table or eating spoonfuls of ground cinnamon. Some have even garnered mainstream fame: The Tide Pod challenge has been making headlines lately, if only because it's so dangerous. One particular group of challenges that's been growing in popularity are the ones where people "try not to" do things like laugh, cry or get annoyed. However, that last one may get a little more attention if Hasbro's viral video-inspired Don't Lose Your Cool game takes off.
Hasbro offers to buy Mattel as tech pressures the toy world
Toys 'R' Us may not be the only major casualty of technology's influence on the toy industry. Wall Street Journal sources claim that Hasbro recently made an offer to buy Mattel. It's not clear what terms Hasbro offered or how receptive Mattel was, but it would put two of the best-known kids' brands together -- My Little Pony and Hot Wheels would exist side-by-side. Neither side is commenting on the apparent leak.
Mario 'Monopoly' adds power-ups to the tired classic
If there's one thing that Super Mario Bros. and Monopoly share, it's their innate ability to engender family arguments in otherwise placid households. Which is why it's such a delight to see the pair reunited in the new Gamer Edition of Monopoly, thanks to a partnership 'twixt Hasbro and Nintendo. Unlike previous Mario-themed versions of Monopoly, the rules here have been tweaked to offer a twist on the traditional formula.
Hasbro’s Gaming Crate delivers new board games each quarter
There are a plethora of subscription boxes to choose from these days, including nerdy ones like Loot Crate and Minecraft, kid-friendly boxes like the one from Nickelodeon, science-based subscriptions from MEL Chemistry and makeup assortments like Birchbox. Now even venerable toy company Hasbro has decided to jump into the fray with a a subscription service of its own, called the Hasbro Gaming Crate. It comes in both kid-friendly and more adult-oriented flavors and will send you three games every three months for $49.99.
'Planescape: Torment' remaster arrives on April 11th
For many veteran gamers, Planescape: Torment was a definitive role-playing title -- it combined an unusual setting with a deep story, memorable dialogue and gameplay mechanics that still hold up. If you're one of those fans, you won't have long to wait to relieve that experience on modern hardware. Beamdog, Hasbro and Wizards of the Coast have revealed that they're launching Planescape: Torment Enhanced Edition on April 11th. As with most better remastering efforts, this involves more than a little spit and polish to make the game run on newer hardware.
The internet picked a T. rex as one of the new 'Monopoly' tokens
Tasking the internet to pick something for you can go horribly awry. Just ask Boaty McBoatface. When board-game maker Hasbro asked for suggestions to update the Monopoly game pieces, it likely didn't expect that the hivemind would pick a trio of, well, rather tame new tokens to update the capitalism training simulator.
Harmonix and Hasbro's new card game mashes up hit music
The heyday of music games may have passed, but that hasn't stopped Harmonix from experimenting with new ways for you to experience your favorite tunes. Sure, there's a new Rock Band coming to VR, but for those who prefer something a bit more old school, the company's developing a new card game with toy company Hasbro. Dropmix is a music-mixing game about outscoring your opponent, building an awesome song collection and creating the dopest beats.
The Simon Optix headset gave me a headache
The classic game of Simon is a test of memory and reflexes. How long a sequence can you remember, and how fast can you repeat it? The new Optix headset turns it into a test of stamina as well: How long can you stand having flashing lights directly in front of your face?
Bop It! Maker edition will get your creative juices flowing
Bop It! 2016's got nothing on this year's iteration of the '90s musical toy. Hasbro has just launched a Bop It! Maker edition, and if that name isn't obvious enough, it promises the most personalized game you've ever played. The latest version allows you create your own moves by naming them, performing them and recording a sound for them. You can store up to 10 custom moves your friends can try to imitate later, so go crazy and make up some awkward and complex commands for maximum laughs. Bop It! Maker will cost you $20, just like last year's version. It will be available at retailers and on the HasbroToyShop website in the fall, but the company will showcase it at Toy Fair 2017 in New York.
Hasbro's cute new robo-dog teaches coding on the sly
Toy makers are coming up with more and more ways to encourage children to learn STEM skills, and Hasbro is trying to do that in a somewhat futuristic way. The company is releasing a $120 robotic dog toy called Proto Max as part of its FurReal Friends line of animatronic pets that children can customize via an app. To be clear, you'll be tweaking this robo-dog's behavior and character, not the colors of its eyes or fur or the shape of its nose or face. That initially sounded a bit too much like pet Westworld to me, but after a brief demonstration, I was persuaded to quiet my internal ethics police.
New Simon memory game looks like a cheap VR headset
Last year, Hasbro revealed an updated version of its classic Simon game that didn't require you to press multi-color buttons. With Simon Air, you just put your hand close to the color and it device would detect your motion. For this year's New York Toy Fair, the company is taking hands-free play a step further with Simon Optix. This new model is a wearable headset that looks something like HoloLens or some other AR/VR headset but it doesn't do any of that.
Websites settle with New York over online child tracking
Some of the biggest child-oriented websites are learning a hard lesson about the importance of respecting kids' privacy. New York state has reached settlements with Hasbro, JumpStart Games, Mattel and Viacom for violating the Children's Online Privacy Protection Act by collecting personal information from kids under 13. They'll all have to reform their sites (such as those for Hot Wheels, Neopets and Nickelodeon) to honor COPPA's safeguards and screen third-party trackers. JumpStart, Mattel and Viacom will also have to pay a collective $835,000 in penalties and provide regular reports on their scan results. Hasbro is dodging those bullets only because it's part of an FTC-sanctioned safe harbor program.