Magic Leap
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Meta reportedly wants to license Magic Leap’s AR technology
Meta could turn to Magic Leap for help to stay ahead of Apple and other new entrants in the soon-to-be crowded AR space.
Magic Leap 2 is the best AR headset yet, but will an enterprise focus save the company?
We dive into the tech behind Magic Leap 2, the company's second-gen AR glasses.
Magic Leap's smaller, lighter second-gen AR glasses are now available
Magic Leap 2 is here promising smaller, more advanced AR glasses than you've seen before.
Magic Leap grants healthcare startups access to its new AR headset ahead of mid-2022 release
Ahead of a planned enterprise release later this year, Magic Leap has provided a group of healthcare companies with early access to its second-generation augmented reality headset.
Magic Leap 2 is coming later this year, says CEO Peggy Johnson
The business-focused headset will be generally available to buy in early 2022.
Recommended Reading: The Magic Leap project the world may never see
Like a lot of companies this year, Magic Leap faced massive layoffs. The company was able to avoid those after it raised $350 million, but it did shift to enterprise projects for the foreseeable future. Lost in the shuffle is a mixed reality story that deals with the death of a grandparent.
Magic Leap appoints Microsoft exec Peggy Johnson as its new CEO
Johnson has also held a number of leadership roles at Qualcomm.
US court rejects Magic Leap claim that Nreal founder stole mixed-reality secrets
A federal judge has thrown out Magic Leap's claim that Nreal founder Chi Xu stole company secrets.
Rony Abovitz confirms Magic Leap's new funding, will step down as CEO
Magic Leap has secured new funding to back its plan in building augmented reality tech for business use, but it will eventually move forward with a new CEO as Rony Abovitz is stepping down.
After Math: Some good news for a change
Microsoft's classic Solitaire game is 30 today While it may not have quite the same pedigree as Pac-Man, Microsoft’s Solitaire has been a “screwing off at work” staple for decades. That’s, oh, only around a million times more than what Google Fiber can currently deliver.
Magic Leap raises $350 million and puts layoffs on hold
Magic Leap has been struggling for quite a while now, but the past year has been especially difficult due to poor sales and the coronavirus pandemic.
Magic Leap layoffs reportedly affect about half its workforce
Magic Leap announced that it's laying off employees at every level of the organization, after compounding financial troubles.
Magic Leap is reportedly trying to find a buyer
Following poor sales with its first augmented reality (AR) headset, Magic Leap is seeking a buyer for at least part of its business, according to Bloomberg. The company has reportedly already spoken with Facebook and Johnson & Johnson and insiders said it could fetch up to $10 billion in a sale. It would also consider a strategic partnership or other deal ahead of a potential listing.
A breath-sensing AR project helps visualize your impact on the world
What if you could see how your breath affected the world around you? A new immersive production premiering at the Sundance festival today hopes it will make you consider your impact on the environment. It's called Breathe, and features animated glowing particles in augmented reality that you can interact with, set to narration by actress Zazie Beetz.
Magic Leap shifts focus to business with an updated AR headset
Magic Leap's augmented reality headset reportedly hasn't sold well so far, but the company might have a way to turn its fortunes around: pitch the device as a business tool. It's launching an Enterprise Suite that includes a Magic Leap 1 headset (an update to the One Creator Edition) as well as two years each for dedicated support, device management tools, fast device replacements and extended warranties. You'll also have access to a host of AR-friendly work apps from third parties that cover areas like collaboration, "location-based experiences" (think museums and product tours) and 3D visualization for design and medicine.
Magic Leap reportedly only sold 6,000 AR headsets in six months
After years of hype, it looks like reality is starting to catch up with Magic Leap. According to a report from The Information, the augmented reality startup and Silicon Valley darling only sold approximately 6,000 units of its $2,300 Magic Leap One Creator Edition mixed-reality headset through the first six months that it was available.
Spotify's Magic Leap app lets you virtually pin music on the wall
By this point, most people have used Spotify on almost every platform where it's available and there's not a lot about the experience that's surprising. So it's interesting then to see how, with the help of augmented reality startup Magic Leap, Spotify has managed to think of a new way to organize your music library. With the company's new Magic Leap app, you can pin albums, artists and tracks to specific locations in your home. In this way, you can create a different soundscape for each room.
Magic Leap’s Independent Creator Program delivers its first app
Last fall, Magic Leap launched its Independent Creator Program (ICP), which was meant to give developers the funding and support they need to launch apps and games on the company's augmented reality headset. Today, the first app to come out of the program is available. Portugal-based ONTOP Studios has created PuzzlAR: World Tour, an AR version of its popular mobile game, for Magic Leap One.
Magic Leap says Nreal founder stole its mixed reality secrets
The founder of Nreal -- the company which debuted its $499 mixed reality glasses at this year's CES -- has been accused of stealing AR secrets from former employer, US-based Magic Leap. The Florida startup, which has been working on a mixed reality device for years, says that ex-engineer Chi Xu exploited confidential information to "quickly develop a prototype of lightweight, ergonomically designed, mixed reality glasses for use with smart phones and other devices that are strikingly similar" to the Magic Leap One device.
AT&T stores will carry Magic Leap's AR headset starting April 1st
There are a number of challenges you face if you're interested in a Magic Leap One headset, not the least of which is trying it. Are you really going to drop $2,295 sight unseen, even if you're an eager augmented reality developer? You won't have to in the near future, provided you live in the right city. Magic Leap partner AT&T has announced that it will carry the One Creator Edition in a few of its stores, giving you a chance to try the hyped-up wearable yourself. It'll start with the company's flagship Boston store (on Boylston) April 1st, followed by Chicago (on Michigan Avenue) April 3rd and San Francisco (1 Powell) April 6th. Online orders will be available April 5th.
