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Nike's new NYC flagship store is fueled by its mobile app
New York City's 5th Avenue shopping district is home to iconic brands like Tiffany & Co., Gucci, Versace and Adidas, but for the past few months a big member of that list has been missing: Nike. The company closed its flagship NikeTown store at the end of 2017, reportedly in part because it didn't want to be a tenant of the Trump Organization. But Nike never planned to leave 5th Avenue for good, and now it's back with a 68,000-square-foot, six-story space called the "House of Innovation 000." The store, which opened today, was designed with the Nike app in mind -- in what the company is calling a blueprint for its future retail locations.
Adidas is using augmented reality to sell limited-edition sneakers
It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to take all the stock. That's why brands such as Nike and Adidas are using technology to try to even the playing field for everyone, be it through random launches on an app or by using experiences based around emerging mediums like augmented reality. On November 3rd and 4th, at ComplexCon in Long Beach, California, Adidas Originals will debut a new AR feature that's going to let attendees buy some of the hottest shoes of the year -- including its Dragon Ball Z collaboration.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
Nike introduced its shoe-selling app SNKRS in 2016, but it wasn't until nearly a year later that it rolled out an Android version. Even today, some of the app's best features (like a way to buy sneakers using augmented reality) are exclusive to iOS. Which, as you can imagine, causes frustration among Android users. But, today, the tables were flipped, even if it may not have been intentional. During Thursday's surprise launch of Nike's "Queen" Blazer Mid, a collaboration with streetwear designer Virgil Abloh, his brand Off-White and tennis superstar Serena Williams, SNKRS users on Android were able to get access to the pair before their iOS counterparts. And, as you might expect, hypebeasts with an iPhone were not happy.
Jordan XXXIII adds lacing tech 'informed' by Nike's HyperAdapt
Tonight Nike's Jordan Brand unveiled the Air Jordan 33, and besides a design that harkens back to the Jordan III shoe from 1988, it includes technology relating to a more recent model. The "FastFit" tightening system that activates by tugging a strap on the forefoot took some hints from Nike's $720 self-tightening HyperAdapt 1.0 that debuted in 2016.
Nike releases its first NFC-enabled soccer kit for Chelsea FC
Nike is bringing its NFC-enabled replica sports jerseys to the soccer sphere for the first time through its partnership with English Premier League club Chelsea. The $90 shirt, which the likes of Eden Hazard will wear in Europa League games, features a NikeConnect label. Fans who use the NikeConnect mobile app to connect to the label will gain access to exclusive content and experiences, including playlists, the chance to win tickets and the opportunity to collaborate with Nike designers on a "fan jersey."
Reebok sports bra uses gel to change support as you move
Reebok is introducing a new sports bra that can relax or tighten depending on the wearer's movement. It's called the PureMove and as Fast Company reports, it uses technology that has been incorporated into bulletproof vests and NASA spacesuits. The bra's development began three years ago when Reebok designer Danielle Witek came across a gel-like substance called Shear Thickening Fluid while reading a research journal. Developed in 2005 by scientists at the University of Delaware, the substance acts more like a liquid when it's moving slowly and more like a solid when it moves at higher velocities.
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
Buying limited-edition sneakers, like Kanye West's Yeezys, isn't easy. Whether they drop on a site, in an app or a brick-and-mortar store, they often sell out in minutes, sometimes seconds. This sense of scarcity is what's behind the growth of secondhand online sellers such as StockX and GOAT, where you can find basically any hyped shoe that's ever been released by Adidas or Nike... for a premium, of course. What makes these sites popular is that they guarantee authenticity. With StockX, for instance, any pair you get from it comes with a QR code verification tag, but that's only for internal use. GOAT, meanwhile, sends you a letter saying the shoes have been authenticated. But these are decidedly low-tech and not particularly transparent solutions. Sneaker Con, a company that hosts conventions for sneakerheads all over the world, is hoping to add a 21st-century twist to the authentication game.
Netflix 'Shoe Dog' biopic will focus on Nike's Phil Knight
Netflix has optioned the rights to Phil Knight's bestselling memoir Shoe Dog and hired Jurassic World's Frank Marshall to produce a biopic on the Nike founder. The 2016 book tells the story of how Knight, starting with just $50 borrowed from his father, developed Nike into the top sneaker and sportswear brand in the world. Knight will co-produce the film, which will be adapted for the screen by The People v OJ Simpson: American Crime Story writers Scott Alexander and Larry Karaszewski.
Coinbase users can convert crypto into gift cards
Coinbase announced today that it has teamed up with WeGift and customers in Europe and Australia will now be able to convert their cryptocurrency into e-gift cards. Gift cards are available for companies like Nike, Uber, Google Play, Ticketmaster and Tesco and Coinbase won't collect any withdrawal fees when users buy the gift cards with their cryptocurrency balances. Customers will also get bonus credit on some of their e-gift card purchases. Gift cards for Nike, Ticketmaster and Uber offer six percent, three percent and two percent bonuses, respectively, for example.
Nike Training Club for Apple Watch helps you focus on your workout
Workout-centric apps like Nike Training Club can help you refine your gym routine. There's one main problem, though: they typically ask you to stare at your phone, which can disrupt your flow and waste time between sets. Nike, at least, knows it can do better. It's releasing a version of its Training Club app for the Apple Watch with the aim of keeping your focus on the workout, rather than reaching for your handset. You have to start a workout on your iPhone, but after that you can concentrate on getting fit.
Facebook and Nike just gave hypebeasts a reason to use Messenger
Nike hasn't been coy about how much it loves using augmented reality to sell hyped sneakers, since the technology can be used to fight the bots (automated systems) that are so beloved by resellers. And today, at the F8 developers conference, Facebook revealed a partnership with the sportswear giant that will let sneakerheads buy limited-edition pairs through the Messenger app... in AR. To show this feature off, Nike dropped a pair of Kyrie Irving signature shoes during the F8 opening keynote, which were dubbed the "Red Carpet" and sold out within minutes after the Facebook announcement.
Facebook is adding AR to Messenger for #brands
Facebook is bringing augmented reality to Messenger. Rather than being a feature you can use when talking to friends though, the first application of the tech is for #brands. Facebook puts it like this: "When a person interacts with your business in Messenger, you can prompt them to open the camera, which will be pre-populated with filters and AR effects that are specific to your brand. This feature leverages the nature of messaging to help people get valuable, instant feedback about purchases, customizations, and more, without ever needing to set foot in a store."
Nike's 3D-printed textiles make running shoes even lighter
Nike's use of 3D printing to craft ever-better performance shoes has reached its next logical level. The company has introduced Flyprint, the first 3D-printed textile upper for performance footwear. The material is ultimately a TPU filament melted and applied in layers, but the geometry is the key: Nike is using athlete data (such as that from distance runner Eliud Kipchoge) to determine the composition of the textiles. The result is a high-performance shoe upper that can be rapidly customized for specific regions and individual runners.
Nike teams up with Headspace for 'mindful' guided runs
Nike has joined forces with meditation app Headspace to provide you with a different kind of audio-guided runs: one that works your body and calms your mind. Starting today, you'll find the first three Headspace audio-guided "mindful" runs on Nike's Run Club (NRC) app. Like the other guides on NRC, they feature coaches and athletes speaking into your ear and giving you running instructions. But according to Headspace co-founder Andy Puddicombe, they also blend "technical and motivational components," making them sort of like a more "active and upbeat [type of] meditation."
Why sneakerheads are leaving eBay for Detroit startup StockX
Buying a pair of new rare sneakers is harder than reselling them on StockX. To buy new, the Yeezy or Jordan gods have to smile upon you, giving you that winning raffle ticket at a local store or letting you beat the bots online. To resell, all you have to do is go to the StockX website and set a price. You don't take photos or haggle with potential buyers. Instead, you look at what price the shoes are selling for and list your pair at whatever amount you think someone will pay for them. Like a stock exchange, buyer and seller identities are kept from one another. StockX acts as a middleman, only releasing payment once it verifies that goods are authentic. It's this simplicity that has helped the company earn so many loyal users. StockX was founded in 2015 after Quicken Loans founder and CEO Dan Gilbert bought Campless -- an online repository for sneaker sales data -- from Josh Luber. As part of the purchase, Luber moved from his native Philadelphia to the Detroit metro area, taking up the mantle of StockX CEO and working from Gilbert's One Campus Martius building downtown. In a little under three years, the company has become the go-to source for buying rare high-end shoes and streetwear.
Nike will reward your workouts with shoes and Apple Music playlists
Nike is gamifying fitness even further with its new reward system for the Nike Plus app. These range from unlocking curated playlists on Apple Music, guided meditation exercises on Headspace, Class Pass credits or maybe even a custom t-shirt for your efforts.
Nike’s 'PlayStation' shoes make hypebeasts out of gamers
It's not often we see a shoe that appeals to both the sneakerhead and gamer communities. But Nike managed to do exactly that with the PG2, the second signature model of professional basketball player Paul George, which features a design inspired by Sony's PlayStation console and its DualShock controller. Nike says that George, who plays for the NBA's Oklahoma City Thunder, worked closely with PG2 designer Tony Hardman to create an on-court shoe that would represent his love for gaming and, specifically, the PlayStation.
Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet
Nike has never been afraid to use different technologies to experiment with its sneakers. After all, this is the company that brought you the Mag and HyperAdapt, two shoes powered by auto-lacing mechanisms. And while its latest basketball silhouette isn't as tech-forward as those, there's still plenty to like here, especially if you're both a sneakerhead and an avid gamer. Meet the PG2, Paul George's new signature shoe, which Nike created in collaboration with Sony and was inspired by the PlayStation. Sorry, Xbox, maybe next time.
For Nike, augmented reality is the perfect way to sell hyped sneakers
Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital channels. But selling sneakers on a website, or doing raffles on Twitter, came with challenges of its own. That's because resellers started using bots, automated computer scripts, to buy or reserve pairs faster than a human could. If you couldn't enter an address and credit-card number in a matter of seconds, whatever you were hoping to get was going to be sold out.
Nike’s NFC-powered NBA jerseys are a door to exclusive goods
When the National Basketball Association's 2017-2018 season tips off on October 17th, it will mark the beginning of a new era for the league. For the first time in more than a decade, all 30 teams are going to wear Nike uniforms on the court. The company is replacing Adidas as the NBA's main apparel sponsor, after its sportswear rival decided not to renew a deal that had been in place since 2006. Now, as part of Nike's plan to create novel experiences for fans through this partnership, it is launching jerseys from every NBA squad with a technology called "NikeConnect."
