In case you missed it, Sony's CONNECT music services based on the ATRAC audio format are finally -- at long last -- coming to an end. In North America and Europe, anyway. The off again, on again music service with a penchant for the ol' ATRAC lock-in will be phased out. Buried in that US-bound video Walkman press release, Sony states that, "Specific timing will vary by region depending on market demand, but will not be before March 2008." The CONNECT e-book service for the Reader will not be affected." We expect the swift demise of ATRAC to follow.

Update: Connect customers are already being notified of Sony's move away from their "proprietary music format." They'll even provide future "guidance" for converting your library over to WMA or MP3 formats. Good times, eh?

Update 2: Those conversions are just for music you added to your library -- not for music you paid for. Sorry, you're gonna be out that cash unless you strip the DRM.

[Thanks, Robert H]

So long ATRAC, hello NWZ-A810 and NWZ-S610 Sony Walkmans. The A810 we've seen before, twice in fact, but this is the first time the S610 (pictured) has wiggled free from the rumor mill all dolled-up in full specs and pricing. The S610 series packs the same QVGA resolution in a slightly smaller 1.8-inch display and still one-ups the A810 with an FM tuner bunged inside. Both support USB Mass Storage file transfer, AVC (H.264/AVC) and MPEG-4 encoded video, and AAC, MP3 and DRM'd WMA audio formats without bothering us with any of that icky ATRAC stuff or their much maligned SonicStage software. Sony's also making nice by bringing their B100 series of Walkman DAPs to town in 1GB ($60) and 2GB ($80) models. The S610 series starts at $120 for 2GB on up to $210 for the 8GB compared to a $140 to $230 range for the same capacity A810 models. All available in September, pre-sales now.

While the rest of the world makes do with the 2-inch, QVGA display on their NW-A800 Walkman, China just nabbed a pair of biggie Sony Walkman branded flash video players under the PMX-M70 (pictured) and PMX-U50 monikers. The M70 series brings a 4.3-inch, 480 x 272 pixel display for viewing MPEG-4 video stored in up to 8GB of flash memory or Memory Stick expansion. It also records audio or video when jacked-in appropriately or plays back MP3, WMA, and AAC audio over the unit's integrated stereo speakers. The PMX-U50 then, is a throw-back to the ol' GigaPocket PCVA-HVP20 design with a refreshed spec sheet touting a 2.4-inch TFT LCD, FM tuner, drag-n-drop support (no SonicStage!), voice recorder and more in capacities up to 4GB. Notable by its absence from the press release is ATRAC, again. While three ATRAC-less, SonicStage-less products released in the last 4 weeks certainly does not constitute a trend, it's tantalizing nonetheless. See the U50 pictured after the break.

[Via I4U]

Oh how we wish it were all just a horrific dream, but somehow, the engineers behind Clarion's flashy new MAX9700DT in-car navigation unit still felt it necessary to include support for a format that just refuses to die. Granted, the system is loaded to the hilt with features and supported formats, but we have a hard time believing that even the Japanese really still find MiniDisc and ATRAC all that attractive. Nevertheless, the unit also boasts a seven-inch touchscreen display, built-in 1Seg TV tuner, DVD player, a 40GB hard drive, iPod compatibility, 50-watt x 4 amplifier, AM / FM radio, and support for a whole host of audio formats including WMA and MP3. Getting around shouldn't be too difficult given the expansive screen and "3D maps," and just in case that 40GB of internal storage isn't quite enough, you can cram an SD card or Memory Stick into it for a bit more space. As nice as all this sounds, few from crowds other than the elite will be pondering a purchase, as ¥341,250 ($2,868) isn't exactly bargain basement (or even "good deal") territory.

[Via NaviGadget]

An interesting bit of news from the kids over at ATRACLife this morning. According to "trustworthy insiders," Sony is set to introduce another Walkman stick -- the B100 series -- which supports drag 'n drop music transfer... no SonicStage required. Perhaps oxymoronic considering the source, the player will not support Sony's MiniDisc era codec, ATRAC; a milestone in and of itself. Instead, the player touts MP3, non-DRM'd WMA, and presumably AAC like we've seen in the recent lineup of dedicated Walkman players and phones. The latter necessary to get your DRM-free EMI on (at least initially). The B100 series will ship sometime before May has sprung in 1, 2, and 4GB capacities with or without FM radios. Nice, now where's that nano killer?

Sony senior vice president Takao Yuhara met with reporters yesterday to announce that the company is working on -- drum roll, please -- a new digital audio player, software and download service to take on Apple's iPod. Yuhara didn't provide a whole lot of details, though he did say the player would be "typically Sony," by which we assume he meant it would be hobbled by intrusive DRM, poor support for formats other than ATRAC and prices that will make it completely uncompetitive in a market where you can get a decent 512MB flash player for well under $100. Still, we wish Sony luck. We really would like to see the company come up with an audio player that could return this pioneer to its early Walkman-era glory (we have an idea: hand the division over to the team that designs the Walkman phones). But we fear that what we'll be seeing will instead be this year's answer to the Bean.

Not that we really had any doubt at this point, but those new Sony E-series flash players from last week? Yeah, they're real. No new info on Sony's official site though, not so far as we can tell: same 512MB / 1 / 2GB capacities as before with optional FM tuner, MP3 and WMA playback, and a 28 hour battery (using ATRAC, of course) with a 3 minute quick charge for 3 hours playback (again, probably using ATRAC), and black, violet, pink, blue, silver, and the "very exclusive lime green." Yeah, whatever. So where are our CE-Ps, Sony?

[Thanks, Colin]