Blame it on poor usability or just not reading the frickin' manual, but it turns out that 95 percent of all returned gadgets actually work despite what customers may say or think. That's right -- of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were truly broken. According to Accenture, 68 percent of all returns work but aren't meeting customer expectations -- or they are simply too confusing to use. The other 26 percent are returned due to straight-up buyer's remorse (AKA significant other budgetary freak-outs). Accenture executive Terry Steger believes that the complexity of gadgets is to blame here, and not the fickle nature of American consumers who tend to give up on product setup within a few minutes. We believe this is all actually due to the implicit nature of -- ooh, look at that shiny thing over there!

We already learned that some 28-percent of US households were rocking at least one HDTV back in March, but now the Consumer Electronics Association has come forward with new figures showing that over half of American abodes are home to a digital television. According to revamped CEA projections, around 32 million DTV units will ship out next year, with 79-percent of those being HD sets. 'Course, the downside of this is that a good chunk of America still isn't prepared for the DTV cutover in 2009, but thanks to all the advertising that will likely be taking place over the next year and change, we'd say they've got plenty of time to get on board.

TiVo's transformation from a ad-skipper's best friend to an ad agency's biggest asset is nearly complete, as the firm's StopWatch system is aimed to provide "second-by-second" viewing data which Nielsen has refused to offer thus far. While the company went public about its intentions to become an ad-friendly platform awhile back, it looks like the time has come for its voyeuristic service to go live, as it begins marketing a system to carefully watch its 4.5 million or so customers whiz through commercials and schedule season recordings. This indeed marks the "first time a syndicated ratings service has detailed live and time-shifted viewing data on a second-by-second basis," which advertisers should absolutely drool over. Notably, Starcom has already signed on as TiVo's first taker, and with the amount of critical data now available to media agencies, we hardly believe it'll be the last. So the next time you crank up your TiVo and cruise on by every single costly commercial on your favorite recorded drama, take comfort in the fact that Big Brother is taking notes on a moment-by-moment basis.

[Via PVRWire]

With all the sensational press about battery recalls and exploding laptops (much of it found right here on these very pages), you might think that your own notebook is a ticking timebomb set to blow at any moment (Qantas sure does). Therefore, many people have been tempted to eject their recalled batteries as quickly as possible and send them off to Dell (and now Apple) before they burst into flames and become fodder for numerous gadget blogs. But is the situation really that urgent? Former Mobile editor-in-chief and current Wired and Yahoo! Tech contributor Christoper Null sat down to do the math, and figured that the odds of your lappy going boom in, say, the next two months, are actually pretty slim. Using the Dell recall as a baseline, Null went in with the assumption that the problem is much worse than the company knows about (or is reporting), and that over the next three years, ten times as many batteries will blow as have already combusted so far. Even in such a pessimistic scenario, the odds of your particular Dell pulling a Dell in the next 60 days (1 in 1,230,000) are far less than the chances that you'll die this year from freezing to death, choking on your own vomit, and even falling out of bed. While you may disagree with Null's numbers and methodology, the point here is clear: there's no real need to panic, and if your notebook hasn't already turned into a charred husk of its former self, you'll probably be okay waiting out the initial flood of returns and sending your battery back in a few weeks. After all, if we let the defective batteries change our way of life, then the defective batteries have already won.