Adidas’ first shopping app is also a personalized news feed
You'll get blog posts, videos and updates from athletes who endorse the brand.
For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Spider silk and stem-cell leather are the future of fashion
At Paris Fashion Week, one tech incubator showed off the possibilities.
Amazon tests one-hour delivery for your fashion show picks
Buy what you saw on the catwalk before the night is over.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike made me a pair of custom sneakers in 46 minutes
It'll probably take you longer to pick a design than it does to make them.
Amazon’s AI could create the next must-have fashion brand
It's developing software that can spot trends and make custom items.
How RFID tags became trendy
Fashion brands are using the tech to battle counterfeits and track inventory more efficiently.
'W Magazine' shows how fashion is embracing augmented reality
The publication's latest issue features an AR-powered cover of Katy Perry.