Fitbit's $200 Versa is a friendlier fitness smartwatch for the masses
Could this be the mass-market hit that Fitbit needs?
Fitbit's cheaper, smaller smartwatch leaks out
More colors, a smaller, squared-off case and no GPS.
Fitbit's Adidas-branded smartwatch will cost you $330
It’s available for preorder starting today and hits stores March 19th.
Fitbit plans a 'family' of smartwatches in 2018
It doesn't have much choice -- it's continuing to struggle.
What does Fitbit need to succeed?
The company's latest earnings results will offer a view of wearables as an industry.
Fitbit's latest acquisition could help you manage health conditions
Twine Health could turn your activity tracker into a medical coach.
Strava’s fitness heatmaps are a 'potential catastrophe'
You can run (or bike), but you can’t hide from big-data irresponsibility.
How to buy a smartwatch in 2018
After years of fine-tuning, these devices are now polished enough for the masses.
Fitbit extends support for Pebble watches until June 30th
It's also offering $50 off the Ionic if you're a Pebble fan.