Nura burst onto the headphone scene a couple of years ago with the Nuraphone. With its app-based hearing test for customized audio, haptic bass, noise cancellation and over-ear-but-still-in-ear design, it was clear the company never received its copy of the rule book. This was confirmed when it revealed its $199 NuraLoop buds that are both wired and wireless (depending on your preference), claim a solid 16 hours battery life (in Bluetooth mode) and, of course, come with the same automatic hearing test to adapt their sound to your hearing.