TAG Heuer

Latest

  • TAG Heuer Connected Calibre E4 Golf Edition

    TAG Heuer's latest golf smartwatch offers more help with your shots

    by 
    Jon Fingas
    Jon Fingas
    04.07.2022

    TAG Heuer has unveiled a new golf smartwatch that promises more help for your game — and a better watch all around.

  • TAG Heuer Connected Calibre E4 42mm smartwatch

    TAG Heuer's smaller luxury smartwatch will set you back $1,800

    by 
    Jon Fingas
    Jon Fingas
    02.10.2022

    TAG Heuer has unveiled its next-generation Connected smartwatch, and there's now a smaller 42mm model along with much-improved hardware.

  • Tag Heuer Mario

    Tag Heuer made a Super Mario-themed smartwatch because why not

    by 
    Cherlynn Low
    Cherlynn Low
    07.13.2021

    Tag Heuer is collaborating with Nintendo to make a limited Super Mario edition of its Connected smartwatch.

  • Tag Heuer unveils a wellness app for its Connected watch

    Tag Heuer's Connected watch now has its own wellness app

    by 
    Steve Dent
    Steve Dent
    03.09.2021

    Tag Heuer has unveiled its own wellness app app to make its devices more useful (and exclusive).

  • TAG Heuer Connected Golf Edition

    TAG Heuer's special edition smartwatch is made for the golf course

    by 
    Marc DeAngelis
    Marc DeAngelis
    06.03.2020

    TAG Heuer's Connected Golf Edition merges its smartwatch technology with tools for the golf course.

  • TAG Heuer

    TAG Heuer's latest smartwatches start at $1,800

    by 
    Marc DeAngelis
    Marc DeAngelis
    03.12.2020

    Most smartwatches look like smart watches. For some people, that's perfectly fine. Others, though, prefer a more sophisticated look. The third generation of TAG Heuer's Connected series merges the fitness and productivity features of Google's Wear OS with a design that might be mistaken for a classic chronograph at first glance. But there's a big price to pay for the upscale looks -- these are still luxury watches after all.

  • Tag Heuer decides it wants to make a smartwatch, too

    by 
    Mike Wehner
    Mike Wehner
    09.16.2014

    Just days after Apple's new smartwatch debut -- and subsequently panning the device in a way only a too-expensive-for-you luxury brand can -- TAG Heuer has decided it wants to make a smartwatch as well. "We want to launch a smartwatch at TAG Heuer," Jean-Claude Biver, who oversees watchmaking brands for owner LVMH, explained to Switzerland's NZZ am Sonntag newspaper, "but it must not copy the Apple Watch." Mr. Biver slammed the Apple Watch as being "too feminine," and appearing as though it was "designed by a student in their first trimester," adding that Apple had made "fundamental mistakes" in its design. With those bold declarations on the record, it shouldn't be too hard for TAG Heuer to avoid designing something similar, right? No details about TAG Heuer's plans were revealed. This is just the latest in Biver's string of public comments about Apple, which began to ramp up after the company snagged TAG Heuer's VP of Global Sales, which now appears to be a clear team-building move in advance of the Apple Watch's retail debut.

  • Maker of $6,700 Android phone says the Apple Watch lacks prestige

    by 
    Mike Wehner
    Mike Wehner
    09.12.2014

    Since Apple unveiled its brand new smartwatch just a few days ago, key individuals in a number of related industries have felt the need to weigh in on whether or not they think it will be a success. One man with a less than favorable outlook is Jean-Claude Biver, who oversees the TAG Heuer, Zenith, and Hublot brands for luxury conglomerate LVMH, and his opinion is being plastered on headlines across the web. Calling the Apple Watch "too feminine," and suggesting that Apple made "fundamental mistakes" in its design, Biver -- in an interview with German news outlet Die Welt -- was quite critical of just about everything Apple showed regarding the device. "This watch has no sex appeal," Biver claims, adding that it "looks like it was designed by a student in their first trimester." Well, it's clear that he's not super thrilled about Apple getting into the watch business. It's worth noting that Apple and TAG Heuer, one of the brands Biver oversees, have an interesting relationship. Apple recently lured TAG Heuer's VP of Global Sales into its own ranks, which Biver himself was quite vocal about, explaining how more than one of his former employees have found their way to Cupertino, while also noting that he doesn't see Apple as a direct competitor. One of the things that seems to have been missed in all of this is that TAG Heuer also makes phones -- Android phones, in fact. The company's "LINK" smartphone line has been targeting luxury buyers since 2011 with devices ranging from a few thousand up to and surpassing $10,000, depending on the model. The phones, sporting features like genuine leather and one which is studded with 1,007 diamonds, have embarrassingly meager specs. With 3.5-inch low-res screens, and running Android 2.2 (circa 2010), there's nothing about these devices that would compete with even the most modest smartphone in 2014, much less a flagship device from any major manufacturer. Of course, that doesn't change their price tags. So if we're going to judge the potential success of the Apple Watch, basing it on the predictions of someone who thinks a $10,000 diamond-covered bargain-bin smartphone is a solid product probably isn't the best idea.

  • Apple hires away TAG Heuer's VP of Global Sales

    by 
    Yoni Heisler
    Yoni Heisler
    07.04.2014

    With Apple rumored to be entering the wearables market this fall, the company's string of notable hires continues. CNBC is reporting today that Apple recently poached Patrick Pruniaux away from TAG Heuer where he served as the company's VP of global sales for the past five years. TAG Heuer, in case you're unfamiliar, is a Swiss-based manufacturer of luxury watches. Apple has hired the sales director of luxury Swiss watch maker TAG Heuer to help with the launch of its new iWatch, as the technology group intend on using the prestigious "Swiss made" label to market its new gadget, the head of LVMH's watch brands Jean-Claude Biver told CNBC. Biver said the watchmaker's sales director left as recently as last week, "to take a contract with Apple" in order to launch the iWatch. LVMH owns Swiss watchmakers TAG Heuer, Hublot and Zenith. Video of Biver's interview with CNBC can be seen below: Word of the Pruniaux hire comes just shortly after it was discovered that Apple hired the lead software engineer away from Atlas Wearables, a company working on a fitness tracker capable of measuring a plethora of exercise related data. Atlas measures your heart rate, calculates the calories you burned and tracks your body on the x-, y- and z-axes, so it knows how many laps you swam and if you did push-ups or triangle push-ups. It's preloaded with the most popular exercises and can learn new exercises you teach it so you can instantly see your progress, analyze your form, anticipate plateaus and find what makes you stronger, faster. As a point of interest, video of the Atlas device in action can be seen below.

  • Daily Roundup: 5-year-old hacks Xbox Live account, Amazon Fire TV teardown and more!

    by 
    Andy Bowen
    Andy Bowen
    04.04.2014

    You might say the day is never really done in consumer technology news. Your workday, however, hopefully draws to a close at some point. This is the Daily Roundup on Engadget, a quick peek back at the top headlines for the past 24 hours -- all handpicked by the editors here at the site. Click on through the break, and enjoy.

  • TAG Heuer launches luxury phone with 'perpetual power reserve'

    by 
    Daniel Cooper
    Daniel Cooper
    04.04.2014

    When it comes to outlandish technology on phones, it's the companies that make you go "what, them?" that are on the cutting edge. TAG Heuer (what, them?) is launching the Vertu-troubling Meridiist Infinite with something the company is calling a perpetual power reserve. In fact, the company is merely harnessing Wysips' transparent solar panel, which shoves a clear photovoltaic cell between the glass and LCD elements of the display. It'll automatically begin trickle-charging your phone as soon as the screen is exposed to natural and some artificial light with at least enough power to maintain the battery level in standby mode. The company is knocking out 1,911 units of the Meridiist Infinite, but considering that TAG charges nearly $7,000 for a FroYo device, you'd probably prefer to buy a solar panel for your actual house.

  • TAG Heuer's Racer smartphone wants to be as ostentatious and flashy as your supercar (video)

    by 
    Dante Cesa
    Dante Cesa
    03.13.2012

    Previous endeavors in the stratospheric and ultra-high end phone market have resulted in fanciful hardware made out of exotic materials, often marred by perplexingly outdated innards. If you believe TAG Heuer's latest marketing hyperbole, that's set to change with its upcoming Racer smartphone. Just like its bespoke contemporaries, there's a flashy (and arguably gaudy) carbon fibre and titanium exterior, but underneath that veil is a "high speed" processor and the "latest Android software." So, quad-core silicon and Ice Cream Sandwich, right? Two and a half minutes of flamboyant renders await alongside some very brief PR after the break.

  • TAG Heuer concept watch beats 3.6 million times per hour, $89,000 price tag gives heart palpitations

    by 
    Mat Smith
    Mat Smith
    09.29.2011

    TAG Heuer's high-end concept chronograph is so precise, blink and you'll miss it -- literally. The Mikrotimer Flying 1000's watch movement runs at 500Hz. Compare that to other high-end chronos plodding along at 5Hz, and you start to see the sort of power and precision Team TAG are working with -- this mesmerizing piece of wrist jewelry is capable of banging out 3.6 million beats per hour. Initially planned as a one-off, the concept watch will now go on sale for a lucky few timepiece obsessives. Be prepared to reach for your severely over-burdened money clip, though; the price is set at €65,000 ($88,580), with a limited run of ten arriving before the end of the year. Gawp in awe at the brief video after the break. You may have to sell the Batmobile.

  • TAG Heuer outs $6,700 Link Phone for those who like alligator skin with their Froyo (video)

    by 
    Dana Wollman
    Dana Wollman
    06.28.2011

    As far as most of us are concerned, if we're going to pay a lot for a phone -- you know, like, $350 on contract -- it had better come with the works. We're talking a qHD display, dual-core processor, 8 megapixel camera with 1080p recording, NFC, 1GB of RAM, 16GB of storage, and a 4G radio, to boot. If you're someone who buys things made by TAG Heuer, you've got different priorities. The company just introduced the Link Phone, a darling clunker of a handset festooned with steel, 18K rose gold, or titanium, topped off with leather, alligator- and lizard-skin, rubber, and diamond accents -- a medley that'll set you back no less than €4,700 ($6,712). What's that you say? You want specs? The Link, named after the Swiss outfit's storied watch line, runs Android 2.2 -- a clear step up from its feature phone predecessor. Other ho-hum features include the 3.5-inch (800 x 480) display, 5 megapixel autofocus camera, 256MB internal memory, an 8GB memory card, 1400 mAh battery, and EDGE / HSUPA connectivity. TAG Heuer also says it'll be particularly durable, though it's coming up short on specifics. Somehow, though, we don't think it will survive when we accidentally drop it in our gold-plated toilet.Update: TAG Heuer might not have the chops to build a highly spec'd phone, but it sure knows how to root one. As a tipster pointed out, if you pause the video at 1:18 you'll see Superuser in the app menu -- a telltale sign of hacking if ever there was one. Freeze frame after the break. [Thanks, Sasika!]%Gallery-127297%

  • TAG Heuer TH02M smartphone hits the FCC, is appalled by the service

    by 
    Dana Wollman
    Dana Wollman
    04.22.2011

    Three years after unveiling the $5,000 aluminum phone you didn't ask for, TAG Heuer is working on another excessive creation. ModeLabs, which has brought you many a hideous and overpriced Versace handset, just filed an FCC test report for a smartphone bearing the Swiss watch maker's name. It's unclear how gaudy (or practical) the so-called TH02M will be, but the doc does reveal that it's built to run on the GSM 800MHz and 1900MHz bands and also supports HSPA+ connectivity. For the money, it also includes table-stakes features such as Bluetooth and 802.11n WiFI. No word yet on pricing, of course -- not that we think your phone budget has expanded that much since the recession.

  • TAG Heuer Merediist GMT keeps your Monte Carlo arrivals on time

    by 
    Sean Hollister
    Sean Hollister
    07.05.2010

    For all its luxurious sapphire crystal glass and genuine alligator skin, the TAG Heuer Meridiist has always struggled to keep up with the times -- but don't expect that two megapixel camera or 1.9-inch QVGA screen to change in the handset's latest iteration. No, the Merediist GMT's only new feature is -- you guessed it -- to literally keep track of Greenwich Mean Time. "Switch between home time and destination time," a flashy new ad teases, as a pair of (presumably) filthy rich individuals take the TAG Heuer Tesla for a cross-country drive. We're not quite sure how one originally forgets about world time with 150 years of watchmaking experience under one's belt, but at least the company has pledged to include the function in all future $4000+ models.

  • TAG Heuer's Tesla Roadster gets pictured on the road

    by 
    Vlad Savov
    Vlad Savov
    03.15.2010

    The good people of Tesla couldn't leave us with just stock studio photography of their new TAG Heuer special edition vehicle, oh no. They've treated us to a full gallery of the car out on the road, sporting its new regalia and that radical paintjob with pride. To remind you, the only special thing about this edition is indeed that TAG Heuer has reskinned its exterior, while a center console mount for a Meridiist phone and room for a Limited Edition Stopwatch can be classified as product placements for the crowd who'd buy things just because there's an allotted space for them. Anyhow, a couple more pictures await after the break (sans that silly flare on the Tesla logo above) or you can hit the source for the full experience.

  • TAG Heuer and Tesla Motors team up to show off products you can't afford

    by 
    Tim Stevens
    Tim Stevens
    03.01.2010

    The Tesla Roadster runs on batteries, and so too do (many) TAG Heuer watches. It's out of this obvious correlation that the TAG Heuer Tesla Roadster was born, a one-off special edition skinned in some unfortunate graphics then blessed with an extra slot in the center console for a similarly spendy Meridiist phone. There's also room in there for a one-fifth second analog Heuer Limited Edition Stopwatch, which sounds like a very useful addition indeed. Those attending Geneva Motor Show later this week will have a chance to see this (otherwise stock) car in-person, while the rest of us will have to make do with the gallery of photos below, which truly shows that "technology -- whether worn on your wrist or driven on the road -- can help us live better while we tread more lightly on this planet." These words courtesy of Elon Musk, who can surely be seen at the show wearing a giant piece of wrist-borne chronography. %Gallery-86723%

  • TAG Heuer Meridiist Lamborghini model announced, snickered at

    by 
    Joseph L. Flatley
    Joseph L. Flatley
    11.02.2009

    In the market for an over-priced luxury handset? Do you equate luxury with a brand name, snakeskin, perhaps even a feature phone with all but the barest of "features?" You're in luck! Once again looking to give Vertu a run for its money, Tag Heuer has upped the ante with its newest, the Meridiist Automobili Lamborghini. In addition to that world famous 1.9-inch sapphire crystal display, 2 megapixel camera, media player, Bluetooth, and roughly seven hours of talk time, this guy throws the Lamborghini logo into the mix. Available in a limited edition of 1963 (the date that its namesake was first sold), look for it sometime this month at selected TAG Heuer and Lamborghini retailers -- which we're sure you frequent anyways. PR after the break. [Via Pursuitist]

  • TAG Heuer's Bluetooth headset proves the rich only need 4GB flash drives

    by 
    Chris Ziegler
    Chris Ziegler
    05.19.2009

    Finding a headset that can match the overwhelming pretension exuded by your multi-thousand-dollar TAG Heuer Meridiist can be a daunting challenge; pairing it up with your old Vertu (which was just a Jabra clone, anyhow) would be an embarrassing faux pas to say the least, and a Jawbone Prime can't physically fit enough diamonds to accurately express your expertly-honed sense of luxurious style. No worries, though: your favorite watchmaker has crafted just the piece for you, combining a totally ordinary-looking headset with a USB-powered charging base that integrates 4GB of questionably useful storage. Looks like an $80 package to us, but rest assured -- whatever the actual price is at launch, it'll starkly remind you that you're wealthy, fancy, and on the cutting edge of cool.[Via Newlaunches]