RED is really going all out at NAB this year. In addition to that Scarlet 3K "pocket" camera, the RED ONE is getting seriously one-upped by the new top-of-the-line RED EPIC. This 5K camera has a full-frame S35mm Mysterium X sensor, and pretty much matches 35mm film resolution -- RED ONE topped out at 4K. FPS is limited to 100, which is to be expected with all those pixels to handle, but other features match that of other RED cams. Of course, the promise of the RED ONE "rendering obsolescence obsolete" has been slightly trampled by EPIC, but the good news is that RED will allow ONE customers to trade in their cameras for a full $17,500 credit towards the EPIC when it ships in 2009. Price? About $30,000.

While we're sure you've just now gotten over your bout with jealously after seeing the first 25 punks lucky souls head to California and pick up their RED ONEs, how's about a relapse? If you're up for it, you can head on down to the read link and take a peek at a 76-second unboxing clip filled with boisterous music, entirely too many smiles and so much exuberance it's likely to ooze out of your monitor. Go on, you know you can't resist.

Alright HD enthusiasts and doubters, it seems the time has come: RED's finally shipping its first batch of RED ONE cameras (and lenses, and accessories, etc.). Ok, shipping isn't really the right term. The first group of RED ONE users all flew out to RED HQ in southern California to pick up their 4K cameras, and we can't say we're not jealous. We'll leave the rest to you to discover for yourself, once they start talking timecode and whatnot we tend to zone out.

[Thanks, Jacob]

So we know a lot of you have been on the edge of your seat concerning the RED ONE modular, high-end, HD HD-clobbering camcorder system. The camera -- announced at NAB way back in the wild, sun-soaked days of 2006 -- rocks 11.4-megapixel, 60fps video, and is designed as a multi-part system, featuring a base unit that can be modded with a variety of add-ons -- allowing for all kinds of crazy configurations (just what the low-budget auteur is after). Now, according to the Reduser forums (and more specifically, Jim Jannard, Oakley founder and Red Digital Cinema company head), the RED ONE shipments will begin on August 31st, with a second batch to follow on September 7th. Sure, the $17,500 base system price-tag may seem prohibitive to some, but as we all know, fear is the mind-killer, and if you're really serious about that film you're making, you're going to need something like this. Time to break open the piggy-bank.

[Thanks, Blayne G]

After investing some serious dough in the famed Cell processor powering its PlayStation 3, it's little surprise that Sony actually wants to make a profit off the platform -- and since the console wars haven't been all that favorable to Kutaragi's baby, the company is looking to enterprise as another potential source of ROI. The first fruits of this effort will be borne at next week's SIGGRAPH conference, where Sony will unveil a prototype computer board based around the multi-core CPU and sporting an RSX graphics processor. This so-called Cell Computing Board is targeted at 19-inch rack mount systems, and it promises to put on quite a show at SIGGRAPH by performing real-time processing of the type of 4K footage captured by Red Digital Cinema's RED ONE. And with Toshiba already promising to ride the Cell's coat tails to victory over its fellow co-developer in the living room, -- along with pushing its own graphics workstations -- this is one rollout that Sony can't afford to screw up.

No way some amateurs like us are ever going to be worthy enough for a RED ONE -- which, as you may recall, was originally announced at NAB last year. But there it was, plain as day in their booth, ready to manhandle for anyone willing to wait in the 45 minute line to get in. The ONE isn't so large on its own, but kit it out with any of the copious amount of accessories RED is launching with it, and you'll get a good idea of how serious a rig it can become. We also caught a glimpse of their REDCINE software, which pre-processes all the raw output video you shot. Check it out; prepare to wish you too possessed the talent to bankroll a movie with one of these bad boys.

With a release set for "early 2007," Red Digital Cinema just took the important step of outing the price list for the range of RED gear which could hit as early as May 31st. Intent on keeping both wedding videographers and indie film makers happy, it all starts with the $17,500 RED ONE base system (center). From there you can add your choice of the $1,250 Basic or $2,750 Premium production packs (top right and left, respectively). But don't stop now, go ahead and throw down for a $1,650 RED ONE Power Pack featuring 2x RED BRICK 140Wh batteries and charger, a $1,950 RED Electronic Viewfinder, and the $1,700 5.6-inch LCD. Optics accessories include a $3,500 B4 lens adapter and both Canon and Nikkor 35mm photo mounts costing $500 each. There are also several RED branded media accessories for CF, SATA disk, and something called the "RED RAM 64GB" for $4,500 -- extortionate if that's just a RED-branded SSD in an external housing. But hey, no one said that a 4k resolution and 60p frame rate would come cheap.

[Thanks, Blayne G.]

So, Apple wasn't the only company with something big to show off at NAB today. Turns out that Red Digital Cinema, a company started by Oakley founder Jim Jannard, chose the venue to roll out the Red One, an HD camcorder that boasts 11.4 megapixels at up to 60fps. The camera is based around what the company calls the Mysterium CMOS, which we assume is made by Kodak, Sony or one of the other big sensor makers, though -- as made clear by the name -- Red is maintaining an air of mystery (we assume someone will pull the lens off one of these soon enough and solve this one, though). The camera also features an optional "Red Cage" -- designed, presumably, to protect it from hordes of digicam junkies eager to check it out, and has a big red HAL-like light on the front, presumably because Jannard and company think it looks slick (and it does look a lot better than most of Oakley's traditional gear). A mere $17,500 will get you one of these (if and when they're manufactured, that is), and a 300mm lens will set you back another $4,750.

[Thanks, Henry]