Nike opens NBA season with YouTube-themed Kevin Durant sneakers
The KD12 "YouTube" launch on October 26th.
Nike’s Adapt Huarache are self-lacing sneakers you’ll actually want to wear
Lifestyle meets power laces.
Take a look at Nike's first esports jerseys
A massive makeover for the League of Legends Pro League (LPL) in China.
Nike's self-lacing Huarache can be controlled with Apple Watch and Siri
The newest Adapt model takes its inspiration from a '90s classic.
Nike rolls out a subscription service for kids’ sneakers
There might be more plans on the way, such as one for runners.
Nike's app powers Foot Locker's new NYC store
This marks the first time Nike is sharing its shopping tech with a retail partner.
Twitch will stream Team USA basketball games
FIBA exhibitions, three-on-three events and the Nike Hoops Summit will be the platform.
Nike's Joyride shoes use tiny beads to make your runs more comfortable
They have a cushioning system designed to adapt to individual foot strikes.
Sneaker marketplace GOAT has an app just for China
Chinese customers get a new native app and WeChat mini-experience.