Nike’s NFC-powered NBA jerseys are a door to exclusive goods
They pair with an app to give you exclusive content from your favorite team.
Nike's 'NBA Connected' jerseys tap into the game with NFC tags
Fans unlock 'premium content' in a smartphone app.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike made me a pair of custom sneakers in 46 minutes
It'll probably take you longer to pick a design than it does to make them.
Sports brands are giving wearables another shot at success
Fitbit and Adidas are just the latest to reveal a collaboration.
Nike can make a pair of custom shoes in under an hour
Unfortunately, you'll need an invite to get a pair.
Nike’s ‘self-lacing’ engineer now works at Tesla
Tiffany Beers' new title is Staff Technical Program Manager, whatever that means.
Nike's self-lacing HyperAdapt goes on sale again this weekend
A new 'Red Lagoon' colorway will be available in five locations.
Technology is failing to create transparent supply chains
Things have improved, but not enough.