11.28.18 Mobile Nike uses AR to tease its biggest Jordan launch of the year You can see the Air Jordan 11 Concord in a real space before you commit. By J. Fingas, 11.28.18 save Save share
11.28.18 13 11.28.18 in Wearables Nike’s new PlayStation sneakers pay homage to Sony’s classic console But good luck getting a pair. By E. Alvarez, 11.28.18 save Save share View
11.22.18 4 11.22.18 in Wearables Nike's latest PlayStation shoe celebrates a classic look The PG 2.5 x PlayStation will go on sale December 1st. By R. Lawler, 11.22.18 save Save share View
11.15.18 11.15.18 in Business Nike's new NYC flagship store is fueled by its mobile app The “House of Innovation 000” was designed for the smartphone generation. By E. Alvarez, 11.15.18 save Save share View
11.02.18 10 11.02.18 in Wearables Adidas is using augmented reality to sell limited-edition sneakers The experience will debut at ComplexCon on November 3rd. By E. Alvarez, 11.02.18 save Save share View
10.25.18 10.25.18 in Internet Nike upset hypebeasts with accidental Android-exclusive SNKRS drop The Off-White "Queen" sold out in seconds, before iPhone users even had a chance. By E. Alvarez, 10.25.18 save Save share View
09.20.18 09.20.18 in Wearables Jordan XXXIII adds lacing tech 'informed' by Nike's HyperAdapt It's like the self-tightening sneaker, except it's yourself doing the work. By R. Lawler, 09.20.18 save Save share View
09.05.18 09.05.18 in Gadgetry Nike releases its first NFC-enabled soccer kit for Chelsea FC NikeConnect jerseys let owners access exclusive content through an app. By K. Holt, 09.05.18 save Save share View
08.06.18 08.06.18 in Design Reebok sports bra uses gel to change support as you move The dynamic liquid has also been used in NASA spacesuits. By M. Locklear, 08.06.18 save Save share View
08.03.18 08.03.18 in Business Sneaker Con bets NFC will keep fakes off its new shoe-selling app The company is turning to tech to get ahead of the competition and scammers. By E. Alvarez, 08.03.18 save Save share View
