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10.25.18
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
10.25.18 in

Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.

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09.05.18
Nike releases its first NFC-enabled soccer kit for Chelsea FC
09.05.18 in

Nike releases its first NFC-enabled soccer kit for Chelsea FC

NikeConnect jerseys let owners access exclusive content through an app.

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08.03.18
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
08.03.18 in

Sneaker Con bets NFC will keep fakes off its new shoe-selling app

The company is turning to tech to get ahead of the competition and scammers.

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