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Beyond Meat starts direct sales of its plant-based patties and sausages
Beyond Meat is selling its plant-based product directly to customers now, with packages starting at about $50 that are available across the continental US with free two-day shipping.
Impossible Burger continues its rapid expansion with Publix
Impossible Foods announced today that its plant-based Impossible Burger will now be available at more than 1,200 Publix stores.
Impossible Burger's fake meat is coming to 2,000 Walmart stores
Impossible Foods has announced that its plant-based Impossible Burger will be available at Walmart starting today, which is the most significant rollout of its faux meat product so far.
Impossible Burger is coming to Kroger grocery stores throughout the US
That list of Kroger-affiliated stores include Baker’s, City Market, Copps, Dillons, Fred Meyers, Gerbes, King Soopers, Kroger, Kariano’s, Metro Market, Pay Less Super Market, Pick ‘n Save, QFC, Ralphs and Smith’s.
Impossible Burger will soon be available in over 1,000 grocery stores
Starting tomorrow, Impossible Burger will be available in over 1,000 grocery stores, expanding to 777 additional locations in California, Nevada and the greater Chicago area.
Lab cultured 'steaks' grown on an artificial gelatin scaffold
Most of the alt-meat we eat nowadays, including products like the Impossible Burger, are actually plant based. A number of startups are still working on ethical meat that's grown from animal cells, giving you a real burger without the cruelty and climate change issues. Those can be mushy because they lack the collagen present in real muscle tissue, so there's no way to create steaks. Now, Harvard University researchers have found a way to simulate real meat by growing cow and rabbit muscle cells on a scaffold made out of gelatin.
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Impossible Burger is now available at east coast grocery stores
After launching last week at grocery stores in Southern California, Impossible Foods' plant-based package of ground "meat" is heading east. Starting tomorrow, September 25th, all 100 Wegmans grocery stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts and North Carolina will sell the Impossible Burger. Additionally, Fairway Market in New York will offer the Impossible Burger at its 74th and 86th Street locations in Manhattan. Both chains will sell the company's 12-ounce package for $8.99.
What's it like cooking your own Impossible Burger?
Since its debut three years ago, the only way to consume the Impossible Burger has been to find a restaurant that serves it. Over the years, Impossible has expanded its footprint from high-end joints in New York and San Francisco to nationwide fast-food establishments like White Castle and Burger King. Beginning today, however, it's available in grocery stores too, starting with Gelson's Markets in Southern California. I decided to try it out for myself, and compare it to a rival vegan meat product as well.
Impossible Burger makes its grocery store debut in Southern California
Impossible Burger will soon be available at your local grocer. The company announced that starting on September 20th its plant burgers will be available at Gelson's Markets in Southern California, marking the first time customers can buy them in grocery stores. The burgers will be available in other grocery store chains in the state later this month, just as the brand makes its debut in East Coast grocery stores. Eventually, Impossible Burger plans to be available in grocery stores in every region nationwide by mid-2020.
Burger King takes the Impossible Whopper nationwide August 8th
Burger King announced today that it is adding the Impossible Whopper -- the chain's famous Whopper burger made with a plant-based patty from Impossible Foods -- to its menu nationwide. Starting on August 8th, you'll be able to go to any Burger King location in the United States and get your hands on the alternative meat burger.
Impossible Foods gets FDA approval to sell fake meat in grocery stores
Fake meat is coming to a barbecue near you. Impossible Foods has been granted approval by the FDA to sell its plant-based meat in US grocery stores this fall, reported Bloomberg. After expressing some initial doubts, the agency formally ruled that soy leghemoglobin -- the additive in Impossible Burgers that gives it a meat-like flavor and makes it "bleed" -- is safe for consumers to eat. If no objections are raised, the FDA rule change becomes effective on September 4th.
Burger King's Impossible Whopper comes to San Francisco
Burger King's journey to bring a meatless, yet tasty, burger to all of its restaurants is making a stop-off at San Francisco. Starting today, the Impossible Burger -- in the form of an Impossible Whopper -- is available at the 111 Burger King restaurants both in the city and the wider Bay Area.
Burger King plans to sell the Impossible Whopper nationwide this year
Burger King will soon make the plant-based Impossible Whopper a part of its menu nationwide. The fast food giant's trial run of the alternative meat burger in St. Louis earlier this month turned out to be a resounding success. José Cil, CEO of Burger King parent company RBI, said on an earnings call on Monday that the Impossible Burger would be sold in a few select cities this summer, and if guest reaction stays strong, expand in a nationwide launch later this year.
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Road to Endgame: 'The Avengers' changed cinema and avoided the mistakes of past Marvel movies Siddhant Adlakha, Slashfilm Avengers: Endgame marks the end of a 22-film run for the Marvel Cinematic Universe (MCU). While there are certainly plans to make more movies, this phase will soon be over. Slashfilm is revisiting all of them in the run up to the premiere of Endgame on April 26th. This week alone, the site has covered The Avengers, Iron Man 3, Thor: The Dark World, Captain America: The Winter Soldier and Guardians of the Galaxy. You can see the full list of the recaps right here.
The Impossible Burger is coming to Burger King
White Castle was just the start: Impossible Foods is now partnering with Burger King, launching the Impossible Whopper for a test starting today at 59 Burger King outlets in St. Louis, Missouri. It's an entirely different burger to the sliders served at White Castle, and that means there's more Impossible Burger non-meat involved.