'Avengers Endgame' demands to be seen in IMAX (no spoilers!)
The culmination of Marvel's cinematic universe is too big for a normal screen.
THX's large-format cinema will take on IMAX later this year
It will debut at the Regency Westwood Village Theater in LA.
IMAX drops VR, will close its last three locations next year
Its CEO told investors 'the numbers just weren't there.'
Streaming services in talks to release movies in IMAX theaters
It would give these titles a proper debut.
'IMAX Enhanced’ promises the highest quality 4K in your living room
The DTS partnership is a licensing program for AV equipment.
'Michael Jackson's Thriller 3D' is coming to IMAX theaters
IMAX will show the iconic music video for one week starting September 21st.
Google and IMAX stop work on their movie-grade VR camera
Google is reportedly more interested in augmented reality.
Marvel Studio's 10th anniversary movie festival is IMAX-only
All of them are digitally remastered to take advantage of the format.
AMC's 'Stubs A-List' subscription is a direct attack on MoviePass
$20 a month gets you into any three movies per week, even repeat viewings.