GOAT lets you preview sneakers in AR before they launch
See the Travis Scott x Air Jordan 1 Retro High OG ‘Mocha’ before its May 11th release.
The Athletic expands its sports news subscription with over 20 podcasts
Expect more for that monthly fee.
Man pleads guilty to hijacking Apple IDs of rappers and sports stars
Phishing scams helped him go on spending sprees.
NBA’s Magic Leap app lets you watch basketball in augmented reality
Fans can now watch live games, replays, and highlights on multiple screens.
Tonight’s Bucks-Lakers NBA game will feature real-time data overlays
Three visualization modes using Second Spectrum's Full Court Press will air on ESPN3.
NBA smart jersey switches your player allegiances on the fly
You wouldn't have to buy new clothes to change allegiances.
Inside Nike's DIY studio for Snapchat selfie Lenses
The companies teamed up for NBA All-Star Weekend 2019 in Charlotte.
NBA game recaps are coming to Facebook Watch
The deal also includes WNBA, NBA G League and NBA 2K League recaps.
Unboxing Nike's self-lacing Adapt BB sneakers is like opening a smartphone
And best of all, they're ready to hit stores.